Unit 1 Service Unit 2 Tourism Activity 1: New Headline Unit 3 Hospitality Industry Unit 4 Tourism Attraction Activity 2: Incoming Tourists' Overall Impression on China Unit 5 Tourist Product Unit 6 Tourism Marketing Activity 3: Huizhou Trilogy Unit 7 Communication Unit 8 Special Interest Tours Activity 4: Freedom Trail Unit 9 Sports and Outdoor Activities Unit 10 Leisure and Recreation Activity 5: The Ski Resort Unit 11 Ecotourism Unit 12 Tourism Culture Activity 6: Museum Visitors' Survey Unit 13 Tourism Impact Unit 14 Tourism Sustainability Activity 7: Sherpa References