CHAPTER ONE Introduction (Basic Concepts and Research Methods) CHAPTER TWO Social Influences on Consumer Behavior CHAPTER THREE Culture and Values CHAPTER FOUR Sensation and Perception CHAPTER FIVE Learning and Memory CHAPTER SIX Motivation CHAPTER SEVEN Formation and Transformation of Attitudes CHAPTER EIGHT Personality and Lifestyle CHAPTER NINE Decision-Making Process CHAPTER TEN Circumstantial Factors Influencing Consumers' Decision-Making Process GLOSSARY REFERENCES KEYS TO EXERCISES
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