Chapter 1 Introduction of Business Letters 1.1 The Importance and Principles of Business Letters 1.1.1 The Importance of Business Letters 1.1.2 Principles of Business Letters 1.2 Layout of Envelopes 1.2.1 Blocked Style 1.2.2 Indented Style 1.3 Parts of Business Letters 1.3.1 Standard Parts 1.3.2 Optional Parts 1.4 Layout of Business Letters 1.4.1 Full Block Style 1.4.2 Indented Style 1.4.3 Modified Block Style 1.5 Useful Expressions 1.6 Exercises Chapter 2 Establishing Business Relations 2.1 Introduction 2.1.1 Source of Customer Channels 2.1.2 Content of These Letters 2.2 Specimen Letters 2.2.1 Letters to Different Organizations for Referral Retention 2.2.2 Letters Seeking Cooperation 2.2.3 Replies to Letters Seeking Cooperation 2.3 Useful Expressions 2.4 Exercises Chapter 3 Inquiries, Offers and Counter-offers 3.1 Introduction 3.1.1 Inquiries 3.1.2 Offers 3.1.3 Counter-offers 3.2 Specimen Letters 3.2.1 General Inquiries 3.2.2 Specific Inquiries 3.2.3 Replies to Inquiries 3.2.4 Firm Offers 3.2.5 Non-Firm Offers 3.2.6 Acceptance of Counter-offers 3.2.7 Rejection of Counter-offers 3.3 Useful Expressions 3.4 Exercises Chapter 4 Samples 4.1 Introduction 4.1.1 Advertising Samples 4.1.2 Sale by Samples 4.2 Specimen Letters 4.2.1 Asking for the Sample 4.2.2 Sending the Sample 4.2.3 Receiving the Sample 4.2.4 Modifying the Sample
4.2.5 Sale by Seller's Sample 4.2.6 Sale by Buyer's Sample 4.3 Useful Expressions 4.4 Exercises Chapter 5 Orders and Contracts 5.1 Introduction 5.1.1 Order Acknowledgement 5.1.2 Purchase and Sales Confirmations 5.1.3 Purchase and Sales Contracts 5.2 Specimen Letters 5.2.1 Placing a Purchase Order 5.2.2 Acknowledgement of the Purchase Order 5.2.3 Rejecting an Order 5.2.4 Accepting an Order 5.2.5 Purchase Confirmations 5.2.6 Sales Confirmations 5.2.7 Purchase Contracts 5.2.8 Sales Contracts 5.3 Useful Expressions 5.4 Exercises Chapter 6 Payment 6.1 Introduction 6.1.1 Remittance 6.1.2 Collection 6.1.3 Letter of Credit 6.2 Specimen Letters 6.2.1 Proposing to Pay by L/C 6.2.2 Urging the L/C 6.2.3 Proposing L/C Amendment 6.2.4 Extending L/C 6.2.5 Telegraphic Transfer(T/T) 6.2.6 Documents against Acceptance(D/A) 6.2.7 Documents against Payment(D/P) 6.3 Useful Expressions 6.4 Exercises Chapter 7 Packing and Shipment 7.1 Introduction 7.1.1 Types of Packing 7.1.2 Shipping Marks 7.1.3 Shipping Methods 7.1.4 Terms of Shipment 7.2 Specimen Letters 7.2.1 Negotiations on Packing Requirements 7.2.2 Shipping Instructions 7.2.3 Shipping Advice 7.2.4 Urging Shipment 7.2.5 Partial Shipment 7.3 Useful Expressions 7.4 Exercises Chapter 8 Insurance
8.1 Introduction 8.1.1 Types of Coverage 8.1.2 CIF and CFR 8.1.3 Effecting Insurance and Insurance Claims 8.2 Specimen Letters 8.2.1 Asking the Seller to Effect Insurance 8.2.2 Asking the Buyer to Effect Insurance 8.2.3 Consulting an Insurance Company 8.2.4 Insurance Company Quotation 8.2.5 Applying for Insurance 8.2.6 Asking the Buyer for Insurance Claims 8.2.7 Claims Against Insurance Company 8.3 Useful Expressions 8.4 Exercises Chapter 9 Complaints, Claims and Settlement 9.1 Introduction 9.1.1 Types of Complaints and Claims 9.1.2 Principles of Handling Claims 9.2 Specimen Letters 9.2.1 Complaints and Claims about Wrong Goods Delivery 9.2.2 Complaints and Claims for Non-conformity Quality 9.2.3 Claims for Short Delivery 9.2.4 Claims for Poor Packing 9.2.5 Claims for Short Weight 9.2.6 Acceptance of a Claim 9.2.7 Rejection of a Claim 9.2.8 Compensation Negotiations 9.2.9 Application for Compensation Installment 9.2.10 Application for Deferred Compensation 9.2.11 Compensation Alternatives 9.3 Useful Expressions 9.4 Exercises Chapter 10 Agencies 10.1 Introduction 10.1.1 Types of Agents 10.1.2 Qualifications of Prospective Agents 10.1.3 Agency Agreement 10.2 Specimen Letters 10.2.1 Application for Agency 10.2.2 Seeking an Agent 10.2.3 Appointing an Agent 10.2.4 Rejecting an Application for Agency 10.2.5 Confirmation of Agency Terms 10.2.6 Market Reports 10.2.7 Sole or Exclusive Agency Agreement 10.3 Useful Expressions 10.4 Exercises Chapter 11 Other Forms of Letters 11.1 Emails 11.1.1 Format of Emails
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