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新發展國際商務禮儀英語教程

  • 作者:編者:任楊|責編:陳玉|總主編:何高大
  • 出版社:北京理工大學
  • ISBN:9787576304015
  • 出版日期:2021/09/01
  • 裝幀:平裝
  • 頁數:194
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內容大鋼
    本教程是在廣泛的調研基礎上,依據目前我國職業院校商務英語專業和英語專業學生的實際英語水平、學習要求和現代貿易運營模式變化,著力在教學主題、教學內容、教學方法等方面創新求新,力圖體現以學習者為中心,融「教、學、練、產學研、校企協作協同育人」為一體的教學理念,形成以下特色:
    1.堅持立德樹人,課程思政和人文性原則;
    2.以市場為導向,以能力為本位,以就業為根本的原則;
    3.「以學生為中心」的教學理念;
    4.理論教學與實踐教學相結合,注重實踐能力的培養;
    5.以線上線下混合學習原則,提升課程的信息化、智能化水平。

作者介紹
編者:任楊|責編:陳玉|總主編:何高大

目錄
Unit 1 Fundamentals of International Business Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section I Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 2 Business Image Etiquette
  Part Ⅰ
    Section I Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 3 Business Meeting and Greeting Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 4 Business Communication Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension

    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 5 Business Negotiation Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 6 Business Leisure Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 7 Business Dinning Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 8 Exhibition Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips

    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary
Unit 9 Interview Etiquette
  Part Ⅰ
    Section 1 Overview
    Section 2 Learning objectives
  Part Ⅱ
    Section 1 Let's watch and say
    Section 2 Let's read
    Section 3 Let's practice
    Section 4 Learn business etiquette tips
    Section 5 Exercises
    Section 6 Extension
    Section 7 Self-assessment checklist
    Section 8 Summary

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