Part 1 An Overview of China's Advertising Market in 2019 Chapter 1 The Overall Environment of the Advertising Industry 1.1 The Economic Environment and Consumption 1.2 The Policy Environment 1.3 The Supervision of the Advertising Market 1.4 Summary of the Work of China Advertising Association in 2019 Chapter 2 The Status Quo of China's Advertising Industry in 2019 2.1 The Main Data on the Development of China's Advertising Industry in 2019 2.2 An Overview of China's Advertising Development in 2019 Part 2 The Advertising Development of China's Major Media in 2019 Chapter 3 Analysis of TV Advertising Development 3.1 The Environment of TV Advertising Development 3.2 The TV Advertising Expenditure 3.3 The Reach of Television Chapter 4 Analysis of Radio Advertising Development 4.1 The Environment of Radio Advertising Development 4.2 The Radio Advertising Expenditure 4.3 The Reach of Radio Chapter 5 Analysis of Newspaper Advertising Development 5.1 The Environment of Newspaper Advertising Development 5.2 The Newspaper Advertising Expenditure 5.3 The Reach of Newspapers Chapter 6 Analysis of Magazine Advertising Development 6.1 The Environment of Magazine Advertising Development 6.2 The Magazine Advertising Expenditure 6.3 The Reach of Magazines Chapter 7 Analysis of Traditional Outdoor Advertising Development 7.1 The Environment of Traditional Outdoor Advertising Development 7.2 The Traditional Outdoor Advertising Expenditure 7.3 The Reach of Traditional Outdoor Media Chapter 8 Analysis of Digital Outdoor Advertising Development 8.1 The Environment of Digital Outdoor Advertising Development 8.2 The Digital Outdoor Advertising Expenditure 8.3 The Reach of Digital Outdoor Media Chapter 9 Analysis of Cinema Video Advertising Development 9.1 The Environment of Cinema Video Advertising Development 9.2 The Cinema Video Advertising Expenditure 9.3 The Reach of Cinema Video Chapter 10 Analysis of Internet Advertising Development 10.1 The Environment of Internet Advertising Development 10.2 The Internet Advertising Expenditure 10.3 Analysis of Internet Advertising Traffic 10.4 The Reach of Internet Chapter 11 Analysis of oTr Advertising Development 11.1 The Environment of OTT Advertising Development 11.2 The OTT Advertising Expenditure 11.3 The Reach of OTT Part 3 The Trend of China Advertising Market Chapter 12 The Trend of Consumption
12.2 The Trend of Consumer Market Chapter 13 The Trend of Marketing 13.1 Technology Trends in Advertising and Marketing 13.2 The Trend of Brand Communication 13.3 The Digital Marketing in Full Swing 13.4 The Upgrade of Offline Media Industry References
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