Unit 1 International Business國際商務 1.1 Considerations for Intemational Business 1.2 Ways That International Business Are Conducted Unit 2 Marketing Management營銷管理 2.1 Marketing Concepts 2.2 Core Marketing Concepts 2.3 Marketing Environment 2.4 Marketing Mix 2.5 Integrated Marketing 2.6 Profitability Unit 3 International Business Environment商務環境 3.1 Economic Environment 3.2 Sociocultural Environment 3.3 Political Environment 3.4 Legal Environment 3.5 Technological Environment Unit 4 Promotion促銷 4.1 The Tasks of Promotion 4.2 Promotion Strategies 4.3 Promotional Mix 4.4 HOW to Make Promotional Decisions Unit 5 Globalization全球化 5.1 History of Globalization 5.2 Drivers of Globalization 5.3 Global Institutions 5.4 The Influence of Globalization Unit 6 Intercultural Communication跨文化交際 6.1 Culture.Communication and Intercultural Communication 6.2 Business Negotiation Across Cultures 6.3 Significance of Intercultural Communication Unit 7 Financing and Investment融資和投資 7.1 Ways ofFinancing 7.2 Venture of Financing 7.3 Classification of Investment 7.4 Vlenture Identification of Investment 7.5 Vlenture of Investment 7.6 The Differences Between Financing and Investment Unit 8 Legal System in International Business國際商務法律制度 8.1 International Commercial Law 8.2 Intemational Convention 8.3 International Law 8.4 TwoMajorLegal Systems 8.5 Adversary Trial 8.6 Purpose and Significance of Cross—Examination 8.7 Application of Inquisitorial System Unit 9 Global Monetary System國際貨幣體系 9.1 Introduction to Global Monetary System 9.2 Historical Development of Modem Global Monetary System 9.3 Regional Currency Cooperation:European Monetary Union Unit 10 Corporate Management 企業管理
10.1 Corporate Management and Manager 10.2 Roles of Corporate Management 10.3 Key Resources in Corporate Management l0.4 Functions of Corporate Management Unit 11 Business Ethics商業道德 11.1 Business Ethics as a Social Contract 11.2 Corporate Ethics Codes 11.3 Cause—Related Marketing:Another Way Virtue Can Pay 11.4 Managing a Socially Responsible Business 11.5 Trends in Ethics and Corporate Social Responsibility Unit 12 Human Resources Management人力資源管理 12.1 Human Resources as Organizational Core Competency 12.2 The Strategic Human Resources Management Process 12.3 Human Resources Planning 12.4 Compensation and Benefits Unit 13 New Technology and Competitiveness新技術與競爭力 13.1 Definition ofNew Technology 13.2 The Function ofNew Technology 13.3 Impacts ofNew Technology 13.4 Development ofNew Technology 13.5 Competitiveness ofCorporates 13.6 The Relation ofNew Technology to Competitiveness Unit 14 E-commerce電子商務 14.1 Technological Drivers of E-commerce 14.2 Areas of E-commerce 14.3 Models of E-commerce 14.4 Other Popularity—gaining Models 14.5 Distribution Channels of E-commerce 14.6 Impacts of E—commerce References 參考文獻 微信掃描二維碼，閱讀參考答案
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