目錄
Chapter 1 Strategic Management
1 Concept
2 The Competitive Landscape
3 The L/O Model of Above-Average Returns
4 The Resource-Based Model of Above-Average Returns
5 Vision and Mission
6 Stakeholders
Chapter 2 The External Environment Analysis
2.1 The General,Industry,and Competitor Environments
2.2 External Environmental Analysis
2.3 Segments of the General Environment
2.4 Industry Environment Analysis
2.5 Interpreting Industry Analyses
2.6 Strategic Groups
Chapter 3 The Internal Organization
3.1 Analyzing the Internal Organization
3.2 Resources,Capabilities,and Core Competencies
3.3 Core Competencies
3.4 Outsourcing
3.5 Strategic Decisions
Chapter 4 Business-Level Strategy
4.1 Business-Level Strategy
4.2 Customers:Their Relationship with Business-Level Strategies
4.3 The Purpose of a Business-Level Strategy
4.4 Types of Business-Level Strategies
Chapter 5 Competitive Behavior
5.1 A Model of Competitive Rivalry
5.2 Competitor Analysis
5.3 Drivers of Competitive Actions
5.4 Competitive Rivalry
5.5 Likelihood of Attack
5.6 Likelihood of Response
5.7 Competitive Dynamics
Chapter 6 Corporate-Level Strategy
6.1 Levels of Diversification
6.2 Reasons for Diversification
6.3 Value-Creating Diversification
6.4 Diversification
6.5 Unrelated Diversification
6.6 Value-Neutral Diversification
6.7 Value-Reducing Diversification:Managerial Motives to Diversify
Chapter 7 Merger and Acquisition Strategies
7.1 The Popularity of Merger and Acquisition Strategies
7.2 Reasons for Acquisitions
7.3 Problems in Achieving Acquisition Success
7.4 Effective Acquisitions
7.5 Restructuring
Chapter 8 International Strategy
8.1 Identifying International Opportunities:Incentives to Use an International Strategy
8.2 International Strategies
8.3 Environmental Trends
8.4 International Entry Mode
8.5 Strategic Competitive Outcomes
8.6 Risks in an International Environment
Chapter 9 Cooperative Strategy
9.1 Strategic Alliances as a Primary Type of Cooperative Strategy
9.2 Business-Level Cooperative Strategy
9.3 Corporate-Level Cooperative Strategy
9.4 International Cooperative Strategy
9.5 Network Cooperative Strategy
9.6 Competitive Risks with Cooperative Strategies
9.7 Managing Cooperative Strategies
Chapter 10 Corporate Governance
10.1 Separation of Ownership and Managerial Control
10.2 Ownership Concentration
10.3 Board of Directors
10.4 Executive Compensation
10.5 Market for Corporate Control
10.6 International Corporate Governance
10.7 Governance Mechanisms and Ethical Behavior
Chapter 11 Organizational Structure and Control
11.1 Organizational Structure and Controls
11.2 Relationships between Strategy and Structure
11.3 Evolutionary Patterns cf Strategy and Organizational Structure
11.4 Implementing Business-Level Cooperative Strategies
11.5 Implementing Corporate-Level Cooperative Strategies
11.6 Implementing International Cooperative Strategies
Chapter 12 Strategic Leadership
12.1 Strategic Leadership and Style
12.2 The Role of Top-Level Managers
12.3 Managerial Succession
12.4 Key Strategic Leadership Actions
參考文獻 (References)
後記
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