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中小企業對外貿易談判(浙江省普通高校十三五新形態教材)

  • 作者：編者:姜繼紅|責編:劉小莉
  • 出版社：西安電子科大
  • ISBN：9787560664422
  • 出版日期：2022/05/01
  • 裝幀：平裝
  • 頁數：263
人民幣：RMB 45 元      售價：元
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    本書是一本圍繞中小企業線上與線下對外貿易談判活動的，集文本、PPT、PDF和視頻于一體的新形態信息立體化教材。全書共分兩大模塊：傳統國際貿易和跨境電子貿易，每個模塊又分設具體任務。其中傳統國際貿易下分九個任務：商務調查、商務接待、產品與服務、價格談判、運輸談判、保險談判、支付談判、合同談判和投訴談判；跨境電子貿易下分六個任務：網店介紹、產品描述、售中服務、物流配送、售后服務和爭端處理。每個任務從基礎知識回顧、任務描述、典型對話及案例、角色模擬練習、典型表達方式、外貿函電寫作及翻譯、外貿單據、學習效果評估以及思想政治教育知識普及與應用等方面將線上與線下對外貿易談判的基本技能技巧的學習融入其中。
    本書適合作為普通高職學校、成人培訓學校和應用型本科學校商務英語、國際經濟與貿易及跨境電子商務等專業的教材，也可作為對外貿易相關從業人員的參考書。
作者介紹
編者:姜繼紅|責編:劉小莉
目錄
Introduction to Business Negotiation
Module Ⅰ Traditional International Trade
  Task 1 Business Investigation
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Oral Practice
    Self-Assessment
  Task 2 Business Reception
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Oral Practice
    Self-Assessment
  Task 3 Products and Service
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 4 Negotiation on Price
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 5 Negotiation on Shipment
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letters
    Foreign Trade Documents
    Oral Practice
    Self-Assessment

  Task 6 Negotiation on Insurance
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Document
    Oral Practice
    Self-Assessment
  Task 7 Negotiation on Payment
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 8 Negotiation on Contract
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Letter
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
  Task 9 Negotiation on Complaints
    Basic Knowledge Review
    Task Descriptions
    Typical Dialogues
    Roles Simulation
    Typical Expressions
    Foreign Trade Documents
    Oral Practice
    Self-Assessment
Module Ⅱ Cross-Border Electronic Commerce Trade
  Task 1 E-store Introduction
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 2 Product Description
    Basic Knowledge Review
    Task Descriptions

    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 3 On-Sale Customer Service
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 4 Distribution Arrangement
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 5 After-Sale Customer Service
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
  Task 6 Complaints Settlement
    Basic Knowledge Review
    Task Descriptions
    Typical Samples
    Typical Expressions
    Composition-Translation
    Self-Assessment
Appendix 1 Ali-express平台中英文對照
Appendix 2 服裝類專業用語
參考文獻

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