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商務英語寫作教程(全國高等教育商務英語規劃系列教材)

  • 作者:編者:李太志|責編:湯定軍
  • 出版社:蘇州大學
  • ISBN:9787567238619
  • 出版日期:2022/01/01
  • 裝幀:平裝
  • 頁數:175
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內容大鋼
    本書的特色就在於貫穿和統領全書全過程的體練精神。每單元先提供專業知識和商貿書面交流要點的介紹,后以寫作實例的形式進行商貿交流與談判的英語(對話和信函/備忘錄/報告)奉獻于學習者面前,使他們能夠切身體驗近似真實的商貿業務過程和地道規範的商貿交流方式;繼而進行大量與商務英語交流與溝通技能相關的訓練和商務英語寫作修辭意識的研討培養,以此達到熟悉商貿業務過程、掌握商貿交際技能和培養商務英語寫作修辭意識之目的。
    本書主要包括兩大部分,共15單元。第一部分是對外交流及其商務英語信函寫作,第二部分為企業內部交流及其商務英語寫作。每個單元基本由以下三個板塊組成:商貿業務書面交流的體驗感受、商務英語交流技能的訓練和商務英語寫作修辭意識的研討培養。由此可見,本書是集業務體驗、技能訓練與意識研討為一體的實用而易於操作的商務英語寫作教材。

作者介紹
編者:李太志|責編:湯定軍

目錄
Part One External Communication&BE Writing
Unit 1 Comnonents&Lavouts of BE Letters
  1.1  Understanding the Essential & Optional Components of BE Letters
  1.2  Laying Out Business English Letters
  1.3  Writers』Workshop:Awareness for Effective BE Practical Writing
Unit 2 Asking to Establish Business Relations Replies
  2.1  Experience & Practice
  2.2  Communicating & Writing Skills
  2.3  Writers』Workshop:The Process of Writing
Unit 3 Credit Enquiries & Replies
  3.1  Experience & Practice
  3.2  Communicating & Writing Skills
  3.3  Writers』Workshop:Businesslike Poise&Formal Style
Unit 4 Enquiries &Replies
  4.1  Experience & Practice
  4.2  Communicating & Writing Skills
  4.3  Writers』Workshop:Opening & Closing a Letter
Unit 5 Quotations, Offers & Counter-offers
  5.1  Experience & Practice
  5.2  Communicating & Writing Skills
  5.3 Writers』Workshop:Proposition VS Counter—proposition
Unit 6 Orders & Repl ies
  6.1  Experience & Practice
  6.2  Communicating & Writing Skills
  6.3  Writers』Workshop:Textual Development of Letters(1)
Unit 7 Payment & Replies
  7.1  Experience & Practice
  7.2  Communicating & Writing Skills
  7.3  Writers』Workshop:Textual Development of Letters(2)
Unit 8 Shipment & Replies
  8.1  Experience & Practice
  8.2  Communicating & Writing Skills
  8.3  Writers』Workshop:Principles for BE Writing
Unit 9 Packing & Replies
  9.1  Experience & Practice
  9.2  Communicating & Writing Skills
  9.3  Writers』Workshop:Concreteness VS Abstractness
Unit 10 Insurance & Replies
  10.1  ExpeNence&Practice
  10.2  Communicating & Writing Skills
  10.3  Writers』Workshop:Qualities of Effective Sentence Writing
Unit 11 Claims&Adjustments
  11.1  Experience&Practice
  11.2  Communicating & Writing Skills
  11.3  Writers』Workshop:Create an Appropnce Tone
Unit 12 Agency
  12.1  Experience & Practice
  12.2  Communicating & Writing Skills
  12.3  Writers' Workshop:Conciseness&Simplicit'y
Unit 13 SociaI Letters

  13.1  Experience & Practicenter
  13.2  communicating & writing Skill    
  13.3  writers』workshop:compIeteness Vs lncompletencess
Part Two Internal communication & Be Writing
Unit 14 Memorandums
  14.1  Experience & Practice
  14.2  Communicating & Writing Skills
  14.3  writers,Workshop:Trend for Contemporary BE Letter writing
Unit 15 Business Reports
  15.1  Experience & Practice
  15.2  Communicating & Writing Skills
  15.3  Writers,Workshop:Accu racy & Objectivity
Appendixes

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