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新發展跨境電商英語教程(思政智慧版)

  • 作者:編者:何高大|責編:陳玉|總主編:何高大
  • 出版社:北京理工大學
  • ISBN:9787576301618
  • 出版日期:2021/08/01
  • 裝幀:平裝
  • 頁數:228
人民幣:RMB 90 元      售價:
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內容大鋼
    本書堅持「以專業為背景培養英語應用能力,以英語為載體學習專業知識」的原則。將跨境電商的流程系統地安排在教材當中,包括主流跨境電子商務平台選擇與規則熟悉、市場定位與選品、產品發布與上架規劃、產品推廣與優化、客戶問題解決、物流與供應鏈管理等教學內容,主要培養學生綜合運用英語進行跨境電子商務平台操作的能力。

作者介紹
編者:何高大|責編:陳玉|總主編:何高大

目錄
Unit 1  An Introduction to Cross-border E-commerce
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 2  PESTLE Analysis of Cross-border E-commerce
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 3  Account Setting
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 4  Product Listing
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 5  SEO
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist

Unit 6  Product Marketing
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 7  Price Negotiation
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 8  Payment
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 9 Product Packaging
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 10  Shipment and Delivery
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist

Unit 11  Feedback
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist
Unit 12  Returns, Refunds and Exchanges
  Overview
  Learning Objectives
  Let's Warm Up
  Let's Watch and Say
  Let's Read
  Let's Practice
  Let's Share
  Exercises
  Self-assessment Checklist

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