目錄
Part 1 International Business Environment
Chapter 1 Giobalization,Regional Economic Integration and International Business
Section 1 Globalization and International Business
Section 2 Regional Economic Integration and International Business
Section 3 The Status and Trend of International Business Development
Chapter 2 The Political and Economic Enviromnent of International Business
Section 1 The Political Environment of International Business
Section 2 The Economic Environment of International Business
Section 3 Differences in the Political and Economic Environments of International Business
Chapter 3 The Legal and Policy Environments of International Business
Section 1 The Legal Environment of International Business
Section 2 The Policy Environment of International Business
Section 3 Differences in the Legal and Policy Environment of International Business
Chapter 4 Cultural Environment of International Business and International Business Environment Analysis
Section 1 Cultural Environment of International Business
Section 2 The Influence of Religious Culture on International Business
Section 3 International Business Environment Analysis
Part 2 Ethics in International Business
Chapter 5 Ethical Issues in International Business
Section 1 Overview of Business Ethics
Section 2 The Development Status,Problems and Challenge of Ethics in International Business
Section 3 Ethical Dilemma of International Business
Chapter 6 The Construction of Ethics in International Business
Section 1 Overview of Ethics in International Business Construction
Section 2 Current Situation and Challenge of the Construction of International Business Ethics
Section 3 Practice of the Construction of International Business Ethics
Part 3 Trade,Investment and Finance in International Business
Chapter 7 Development of International Trade
Section 1 International Trade Theory and Its Application
Section 2 Policies and Barriers of International Trade
Section 3 International Trade Agreements and Multilateral Trading System
Chapter 8 Development of International Direct Investment
Section 1 International Direct Investment and International Enterprise
Section 2 Strategic Decision of International Direct Investment of Enterprises
Section 3 Effects of international Direct Investment on Home Country and Host Country
Chapter 9 Development of International Finance
Section 1 International Monetary System,Exchange Rate Regime and Foreign Exchange Market
Section 2 International Financial Markets
Section 3 International Financial Crisis and Innovation
Part 4 Strategy and Organization of International Enterprise
Chapter 10 International Enterprise Strategy
Section 2 Modes of Entering Target Market
Section 3 Strategic Alliance
Part 5 Operation of International Enterprise
Chapter 13 International Marketing and R&D
Section 1 Overview of International Marketing
Section 2 Development of International Marketing
Section 3 Development of International R&D
Chapter 14 International Logistics and Supply Chain Management
Section 1 CIverview of International Logistics
Section 2 Development of International Logistics
Section 3 Management of International Supply Chain
Chapter 15 International Human Resource Management
Section 1 Overview of International Human Resource Management
Section 2 Recruitment and Training of Human Resource in International Enterprises
Section 3 Performance Appraisal of Human Resource in International Enterprises
Chapter 16 International Accounting and Taxation
Section l Overview of International Accounting
Section 2 Accounting Treatment of Foreign Currency Transaction
Section 3 Overview of International Taxation
References
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