總序 導讀 Part I Introduction Chapter 1 What Is Business English? 1 Introduction 2 Three studies of Business English 3 Business English around the world 4 Interconnections in Business English 5 The need for research-based teaching 6 Structure of the book 7 Summary Chapter 2 International Business English and Business English as a Lingua Franca 1 Introduction 2 Defining Business English as a Lingua Franca and International Business English 3 Teaching English as a business lingua franca or international business language 4 Analyzing Business English as a Lingua Franca 5 Business English as a Lingua Franca and International Business English in context 6 Summary Part II Spoken Business English Chapter 3 Introducing Spoken Business English 1 Introduction 2 Characteristics of spoken Business English 3 The importarnce of research based on real language data 4 Discourse-based studies of spoken Business English 5 Summary Chapter 4 Intercultural Business Interactions 1 Introduction 2 The importance of research into spoken Business English in intercultural contexts 3 From intercultural misunderstanding to strategies that work 4 Relational strategies in multicultural meetings 5 Facework strategies in intercultural negotiations 6 Accom modation strategies in international meetings 7 Summary Chapter 5 Teaching Spoken Business English 1 Introduction 2 Ritual exchanges in negotiations 3 Essential language in business meetings 4 The key characteristics of workplace discourse 5 Summary Part Ⅲ Written Business English Chapter 6 Introducing Written Business English 1 Introduction 2 Vijay Bhatia: a genre approach to written Business English 3 The influence of business culture and national culture on written Business English: three early studies
4 Using a genre approach in the teaching of Business English 5 Summary Chapter 7 Understanding Written Business English 1 Introduction 2 The creation of texts 3 Context and collaboration in the teaching of written Business English 4 The response to texts 5 Using reader response in the teaching of written Business English 6 Summary Chapter 8 Teaching Written Business English 1 Introduction 2 The influence of context and the Business English classroom 3 The response of business practitioners to student texts 4 Summary Part IV The Modern Business World Chapter 9 Intertextuality and Interdiscursivity in Business English 1 Introduction 2 Research in intertextuality and interdiscursivity in Business English 3 Intertextuality and interdiscursivity in the classroom 4 Summary Chapter 10 New Media and Business English 1 Introduction 2 The need for multimedia literacy 3 New media and new technology in the Business English classroom 4 Summary Part V Learners, Teachers, and Materials Chapter 11 Teaching Approaches and Business English 1 Introduction 2 Project-based learning 3 Team-teaching 4 Blended learning 5 Summary Chapter 12 Designing Business English Teaching Materials 1 Introduction 2 Needs analysis surveys and communication audits 3 Corpus-based approaches 4 Surveys of published materials 5 Assessment 6 Summary Chapter 13 Business English Resources 1 Books and textbooks 2 Journals 3 Professional associations 4 Conferences and workshops 5 Corpora 6 Online teaching resources
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