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國際商務英語(初級浙江省普通高校十三五新形態教材高職高專校企合作系列教材)

  • 作者:編者:喬麗蘋|責編:盧楊//王瑛
  • 出版社:西安電子科大
  • ISBN:9787560660240
  • 出版日期:2021/05/01
  • 裝幀:平裝
  • 頁數:178
人民幣:RMB 38 元      售價:
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內容大鋼
    在商務和一般生活環境下使用英語進行溝通的能力是高職院校商務英語專業學生必備的專業核心能力。本書以一名商務英語專業學生畢業后參與的一系列商務活動為線索,從商務聽、說、讀、寫四個維度進行知識的講解和技能的訓練。同時本書還結合由英國劍橋大學考試委員會頒發的權威證書——劍橋商務英語初級證書(BECP)考試的要點進行講解與模擬分析,助力學生獲取這一求職的「通行證」。
    作為一本新形態教材,本書內容與該課程配套的線上學習內容相對應,適合高職院校商務英語專業師生開展線上、線下相融合的混合式教學實踐,提高課程教學效果。
    本書結構清晰,重點突出,實踐性強,其內容按照課前—課中—課後三個環節輔助該課程的教學。書中穿插的教學微課視頻為課前教學做知識與技能準備,所提供的習題能夠及時有效地鞏固相關知識與技能要點,可作為課後複習任務布置給學生。本書附錄提供了BECP考試的備考辭彙,方便學生備考。同時,本書也可為報考該考試的社會學習者提供豐富的自學內容和考試要點講解。

作者介紹
編者:喬麗蘋|責編:盧楊//王瑛

目錄
Project 1 Job Application and Interview
  Skill 1 Reading a Job Advertisement
  Skill 2 Writing a Resume in English and in Chinese
  Skill 3 Speaking for a Job Interview.
  Skill 4 Practicing Business Etiquette in a Job Interview
Project 2 Debut in the Workplace
  Skill 1 Describing Jobs and Job Responsibilities
  Skill 2 Identifying Company Organization.
  Skill 3 Meeting Colleagues as a Newcomer
Project 3 Reporting Work Progress
  Skill 1 Reporting Work by Phone or Face-to-face
  Skill 2 Reporting Work by Email or Memo.
Project 4 Company Biography
  Skill 1 Retelling a Company Biography
  Skill 2 Describing Company Performance
Project 5 Making Arrangements
  Skill 1 Arranging and Confirming a Meeting
  Skill 2 Writing and Replying to an Invitation
Project 6 Production and Quality Control
  Skill 1 Introducing Production Process of Certain Products
  Skill 2 Summarizing Quality Control Measures of Famous Companies
Project 7 Products and Services
  Skill 1 Introducing Common Import and Export Products
  Skill 2 Telling Product Dimensions
  Skill 3 Writing Product Bullet Points
Project 8 Branding
  Skill 1 Telling Famous Brands in the World.
  Skill 2 Telling Branding Strategies of Famous Companies in the World
Project 9 BEC Preliminary Reading Drills
Project 10 BEC Preliminary Writing Drills
Project 11 BEC Preliminary Listening Drills
Project 12 BEC Preliminary Speaking Drills
Listening Script
Appendix
Project 1 Job Application and Interview
  Skill 2 Listening
  Skill 3 Listening
Project 2 Debut in the Workplace.
  Skill 1 Listening
  Skill 3 Listening
Project 3 Reporting Work Progress.
  Skill 1 Listening
Project 4 Company Biography.
  Skill 1 Listening
Project 5 Making Arrangements.
  Skill 1 Listening
  Skill 2 Listening
Project 6 Production and Quality Control
  Skill 1 Listening
Project 7 Products and Services

  Skill 2 Listening
Appendix Ⅱ Vocabulary for BECP
Appendix Ⅲ 補充材料(歷年真題集)
  Test 1—SAMPLE SPEAKING TASKS
  Test 2—-SAMPLE SPEAKING TASKS
  Test 3—SAMPLE SPEAKING TASKS
  Test 4-SAMPLE SPEAKING TASKS
  Test 5—SAMPLE SPEAKING TASKS
  Test 6—SAMPLE SPEAKING TASKS
  Test 7—SAMPLE SPEAKING TASKS

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