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新版劍橋商務英語(初級教師用書劍橋大學英語考評部推薦BEC考試用書)

  • 作者:編者:(英)薩拉·瓊斯-麥克齊奧拉|責編:徐向娟
  • 出版社:商務印書館
  • ISBN:9787100195539
  • 出版日期:2021/04/01
  • 裝幀:平裝
  • 頁數:88
人民幣:RMB 39 元      售價:
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內容大鋼
    本書是劍橋大學出版社開發的初級商務英語學習教材。由著名英語教育專家Sarah Jones-Macziola和Greg White在他們獲得高度成功的Further Ahead基礎之上編寫而成,該套教材以日常工作中的市場營銷、產品與服務、進出口業務以及企業文化與商業倫理等精心選擇的專題為背景,再輔之4個單元的「複習與鞏固」,著力培養學習者在實際工作中用英語進行溝通和解決問題的能力。本《教師用書》專為講授初級商務英語的教師而編寫,其內容考慮了實際教學,並與《學生用書》的內容相匹配,是教師們廣受好評的教學輔助資料。

作者介紹
編者:(英)薩拉·瓊斯-麥克齊奧拉|責編:徐向娟

目錄
Map of the course
Introduction
Unit 1 People
  1.1 Meeting people
  1.2 Keeping the conversation going
  1.3 Finding out about people
Unit 2 Talking about companies
  2.1 Describing a company
  2.2 Starting a business
  2.3 Cetting product information
Unit 3 Jobs
  3.1 Company structure
  3.2 Describing responsibilities
  3.3 Leaving a message
Unit 4 Work and play
  4.1 Inviting
  4.2 Getting to know you
  4.3 Market research
Unit 5 Revision and consolidation
Unit 6 Transportation
  6.1 Describing infrastructure
  6.2 Forms of transport
  6.3 Dealing with an order
Unit 7 Imports and exports
  7.1 Talking about industries
  7.2 Talking about imports and exports
  7.3 Made in America
Unit 8 Arrangements
  8.1 Discussing an itinerary
  8.2 Dealing with correspondence
  8.3 Making and changing an appointment
Unit 9 Products and services
  9.1 Services
  9.2 Describing a product
  9.3 Keeping the customer happy
Unit 10 Revision and consolidation
Unit 11 Marketing
  11.1 Projecting an image
  11.2 Choosing your media.
  11.3 Choosing a promotional product for
  your company
Unit 12 Statistics
  12.1 Describing performance
  12.2 Cause and effect
  12.3 Presenting information
Unit 13 Money
  13.1 Negotiating the price
  13.2 Ceting paid
  13.3 Chasing payment
Unit 14 Socializing

  14.1 Gift-giving
  14.2 Planning a free day
  14.3 Eating out
Unit 15 Revision and consolidation
Unit 16 Business culture and ethics
  16.1 Corporate culture
  16.2 Everyday dilemmas
  16.3 A woman's place
Unit 17 Meetings
  17.1 Greening the office
  17.2 Reporting
  17.3 Cutting costs
Unit 18 Processes
  18.1 Talking about regulations
  18.2 Describing a process
  18.3 Company history
Unit 19 Conferences
  19.1 Finding a location
  19.2 Organizing the conference
  19.3 Presenting your product
Unit 20 Revision and consolidation
Resource activities

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