幫助中心 | 我的帳號 | 關於我們

戰略管理(英文版第7版高等學校經濟管理類雙語教學課程用書)/核心課系列/工商管理經典叢書

  • 作者:(英)理查德·林奇|責編:徐凌
  • 出版社:中國人民大學
  • ISBN:9787300288901
  • 出版日期:2021/03/01
  • 裝幀:平裝
  • 頁數:525
人民幣:RMB 69 元      售價:
放入購物車
加入收藏夾

內容大鋼
    本書從全球視角闡釋了戰略管理的主要內容,案例廣泛深入,專欄內容豐富,寫作方式簡明,有助於讀者積極有效地學習。全書聚焦綠色戰略與可持續發展及商業模式,以合理的架構指引讀者學習複雜的主題。
    第7版的重要更新包括:
    精心選編的案例資料,展現全球戰略管理的最新實踐。
    大型綜合性案例,介紹歐洲大型航空公司、全球啤酒市場和汽車市場等的全新戰略決策。
    以計劃和湧現視角探討分析戰略管理理論。

作者介紹
(英)理查德·林奇|責編:徐凌
    理查德·林奇(Richard Lynch),英國密德薩斯大學戰略管理教授。林奇教授是一位活躍的研究人員、高校教師和實踐顧問,尤以全球戰略和可持續戰略著稱。曾在一些著名公司從事營銷和公司戰略工作,后成立自己的戰略顧問公司。1999年開始全職從事高等教育工作。撰寫多部關於戰略管理和國際營銷的著作,在學術期刊上發表多篇文章。

目錄
About the seventh edition
PART 1 Introduction
  1 Strategic management
    Introduction
    1.1  What is strategic management
    1.2  The main topics covered in strategy
    1.3  Core areas of strategic management
    1.4  Context, content and process
    1.5  Process: linking the three core areas
    Critical reflection
    Summary
    Questions
  2 A review of theory and practice
    Introduction
    2.1  Prescriptive strategic management in theory
    and practice
    2.2  Emergent strategic management in theory
    and practice
    2.3  Some prescriptive theories of strategic
    management
    2.4  Some emergent theories of strategic
    management
    2.5  The purpose of the organisation
    shareholders, stakeholders and 'above
    average returns
    Critical reflection
    Summary
    Questions
PART 2 Strategic analysis and purpose
  3 Analysing the strategic environment
    Introduction
    3.1  Exploring the competitive environment
    3.2  Strategic environment - the basics
    3.3  Degree of turbulence in the environment
    3.4  Analysing the general environment
    3.5  Analysing the stages of market growth
    3.6  Key factors for success in an industry
    3.7  Analysing the competitive industry
    environment - the contribution of Porter
    3.8  Analysing the co-operative environment
    3.9  Analysing one or more immediate
    competitors in depth
    3.10  Analysing the customer and market
    segmentation
    Critical reflection
    Summary
    Questions
  4 Analysing resources and capabilities
    Introduction
    4.1  Analysing resources and capabilities

    4.2  Why does an organisation possess any
    resources at all? The make-or-buy decision
    4.3  Resource analysis and adding value
    4.4  Adding value:the value chain and the value
    system - the contribution of Porter
    4.5  Resource analysis and competitive
    advantage - the resource-based view (RBV)
    4.6  Identifying which resources and capabilities
    deliver sustainable competitive advantage
    4.7  Resource and capability analysis - improving
    competitive advantage
    4.8  Analysing other important company
    resources: especially human resources
    Critical reflection
    Summary
    Questions
  5 Strategy dynamics
    Introduction
    5.1  Developing a dynamic business framework
    5.2  The dynamics of an organisation's changing
    and uncertain environment
    5.3  Dynamic strategies in fast-moving markets
    5.4  The dynamics of resource development
    5.5  Aggressive competitive strategies
    5.6  The dynamics of co-operation strategies
    5.7  Strategy dynamics using game theory
    Critical reflection
    Summary
    Questions
  6 Prescriptive purpose delivered through
    mission, objectives and ethics
    Introduction
    6.1  Shaping the purpose of the organisation
……
Part 3 Developing the strategy
Part 4 The implementation process
Part 5 Different strategy contexts and business models
Part 6 Integrative and longer case studies

  • 商品搜索:
  • | 高級搜索
首頁新手上路客服中心關於我們聯絡我們Top↑
Copyrightc 1999~2008 美商天龍國際圖書股份有限公司 臺灣分公司. All rights reserved.
營業地址:臺北市中正區重慶南路一段103號1F 105號1F-2F
讀者服務部電話:02-2381-2033 02-2381-1863 時間:週一-週五 10:00-17:00
 服務信箱:bookuu@69book.com 客戶、意見信箱:cs@69book.com
ICP證:浙B2-20060032