本書內容側重經貿知識、業務流程和商務管理的主要方面，包括10個單元。由6大模塊組成，具體如下： Part I Lead-in：單元導入。通過靈活多樣、新穎有趣的內容和活動形式，啟發學生思考，幫助學生迅速進入本單元涉及的話題。 Part Ⅱ Focusing on Listening：聽力訓練。該部分有兩個聽力語篇，以對話、演講為主，每個聽力語篇各設計兩個小練習。練習題型豐富，包括圖表填空、簡答題、判斷正誤、單項選擇、多項選擇等。 Part Ⅲ Listening and Speaking：聽說訓練。該部分有兩個聽力語篇，每個聽力語篇各設計三個小練習，前兩個是聽力練習，第三個是口語練習，從純聽過渡到聽說結合，使得學生在有了一定的語言輸入后，可以嘗試進行語言輸出，提高其語言交際能力。 Part Ⅳ Viewing and Speaking：視聽說訓練。本次修訂增加的原汁原味的視聽材料向學生展示地道的語言、真實生動的交際場景、豐富多彩的異域文化和商務文化。通過「一看二聽三說」，即視、聽、說的結合，以直觀畫面和情節內容為基礎開展有針對性的聽說訓練，提高學生的聽力理解和口頭表達能力。 Part V Focusing On Speaking：口語訓練。這部分聚焦與單元主題相關的常用表達，如句子、句型、句式，並通過句子分類、補全對話、編排情景對話等練習形式提高學生的口語表達能力。 Part VI Checking Yourself：複習自查。該部分旨在幫助學生複習鞏固整個單元的主要學習內容，使學生掌握重點辭彙、短語和關鍵句子，溫故而知新。本部分可供教師課內檢查，或教師指導學生課外自查，使複習成為學生自我提升的過程。
作者介紹
編者:金陽//陳威//謝金領|責編:劉蓉|總主編:劉傑英
目錄
Unit 1 Marketing Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 2 Products Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 3 Chain Operation Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 4 E-commerce Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 5 Logistics Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 6 Advertising Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 7 Public Relations Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 8 Human Resources Management
Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 9 Corporate Culture Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself Unit 10 Success Stories Part I Lead-in Part II Focusing on Listening Part III Listening and Speaking Part IV Viewing and Speaking Part V Focusing on Speaking Part VI Checking Yourself
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