Unit 1 Getting Started for Cross-border E-commerce Learning Objectives Warming up Text: Why Cross-border E-commerce is the Future of E-commerce? Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: Localization—Keys to Cross-border Selling in B2B E-commerce Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 2 Registering for an Account Learning Objectives Warming up Text: How to Sell Your Products on Alibaba Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: Amazon Seller Registration: Everything You Need to Know to Get Started Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 3 Store Design and Product Selection Learning Objectives Warming up Text: E-commerce Website Design Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: How to Choose the Perfect Product for Your E-commerce Store Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 4 Inside-platform Marketing Learning Objectives Warming up Text: Marketing for E-commerce Words & Expressions61Notes & Terms
Understanding the text Language Work Supplementary Reading: E-commerce Marketing Ideas to Drive More Sales Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 5 Outside-platform Marketing Learning Objectives Warming up Text: Social Media Marketing for E-commerce Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: Search Engine Marketing Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 6 Pre-sale Services of Cross-border E-commerce Learning Objectives Warming up Text: Pricing Strategy for E-commerce 97Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: Tips for E-commerce Product Page Copy Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 7 On-sale Services of Cross-border E-commerce Learning Objectives Warming up Text: How to Get E-commerce Order Fulfillment Right Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: How Can Merchants Increase Transparency and Accuracy Around International Shipping Costs? Words & Expressions Notes & Terms Text Comprehension
Language Work Workshop References Unit 8 After-sale Services of Cross-border E-commerce Learning Objectives Warming up Text: Alibaba Customer Service Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: Developing a Customer Service Policy Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Unit 9 Business Communication Learning Objectives Warming up Text: Business Letters Words & Expressions Notes & Terms Understanding the text Exercise Supplementary Reading: How's Your E-mail Etiquette? Words & Expressions Text Comprehension Language Work Workshop References Unit 10 Business Contract Learning Objectives Warming up Text: Contracts Words & Expressions Notes & Terms Understanding the text Language Work Supplementary Reading: How to Write a Business Contract Words & Expressions Notes & Terms Text Comprehension Language Work Workshop References Appendix Supplementary Glossary
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