UNIT 1 Business Kaleidoscope Section Ⅰ Lead-in Section ⅡReading What Is Business? Section Ⅲ Language Focus Section Ⅳ Business Writing Business Letters Section Ⅴ Listening & Speaking Expressing Opinions Section Ⅵ Business Etiquette Business Greetings and Introductions
UNIT 2 Business Enterprise Section Ⅰ Lead-in Section Ⅱ Reading What Form of Business Enterprises Is Best for You? Section Ⅲ Language Focus Section Ⅳ Business Writing A Company Profile Section Ⅴ Listening & Speaking Presenting a Company Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language
UNIT 3 Business Plan Section ⅠLead-in Section Ⅱ Reading Business Plan Section Ⅲ Language Focus Section Ⅳ Business Writing Agendas Section Ⅴ Listening & Speaking Holding a Meeting Section Ⅵ Business Etiquette Business Meeting Etiquette
UNIT 4 Business Relationship Section ⅠLead-in Section Ⅱ Reading What Is Corporate Entertainment? Section Ⅲ Language Focus Section Ⅳ Business Writing Business Cards & Business Greeting Cards Section Ⅴ Listening & Speaking Socializing Section Ⅵ Business Etiquette Tips for Fine Dining Etiquette Review of UNITS 1-4
UNIT5 Marketing Section ⅠLead-in Section ⅡReading The Marketing Mix Section Ⅲ Language Focus Section Ⅳ Business Writing Telephone Messages Section Ⅴ Listening & Speaking Business Telephoning Section Ⅵ Business Etiquette Telephone Manners
UNIT 6 Retail Business Section ⅠLead-in Section ⅡReading Retail Trade Section Ⅲ Language Focus Section Ⅳ Business Writing Business Memos Section ⅤListening & Speaking Offering Help Section Ⅵ Business Etiquette Business Manners UNIT7 Banking Section ⅠLead-in
Section ⅡReading The Business of Banking Section Ⅲ Language Focus Section Ⅳ Business Writing Notices Section Ⅴ Listening & Speaking Giving and Asking for Advice Section Ⅵ Business Etiquette Good Banking Etiquette
UNIT 8 Customer Service Section ⅠLead-in Section Ⅱ Reading What Is Customer Service? Section Ⅲ Language Focus Section Ⅳ Business Writing Letters of Complaints Section Ⅴ Listening & Speaking Dealing with Complaints Section Ⅵ Business Etiquette Ten Commandments of Customer Services Review of UNITS 5-8 GLOSSARY
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