目錄
Preface
Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce
The Evolution of Electronic Commerce
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
Business Processes
Relative Size of Electronic Commerce Elements
The Development and Growth of Electronic Commerce
Early Electronic Commerce
The First Wave of Electronic Commerce,1995-2003
The Second Wave of Electronic Commerce,2004-2009
The Third Wave of Electronic Commerce,2010-Present
The「Boom and Bust」Myth
Business Models,Revenue Models,and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Gommerce:Opportunities,Cautions,and Concerns
Opportunities for Electronic Commerce
Electronic Commerce:Current Barriers
Economic Forces and Electronic Commerce
Transaction Costs
Markets and Hierarchies
Using Electronic Commerce to Reduce Transaction Costs
Network Economic Structures
Network Effects
Identifying Electronic Commerce Opportunities
Strategic Business Unit Value Chains
Industry Value Chains
SWOT Analysis:Evaluating Business Unit Opportunities
International Nature of Electronic Commerce
Trust Issues on the Web
Language Issues
Cultural Issues
Infrastructure Issues
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
Chapter 2 Technology Infrastructure:The Intermet and the World Wide web
The Internet and the World Wide Web
Origins of the Internet
New Uses for the Internet
Commercial Use of the Internet
Growth of the Internet
The Internet of Things
Packet-Switched Networks
Routing Packets
Public and Private Networks
Virtual Private Networks (VPNs)
Intranets and Extranets
Internet Protocols
TCP/IP
IP Addressing
Electronic Mail Protocols
Web. Page Request and Delivery Protocols
Emergence of the World Wide Web
The Development of Hypertext
Graphical Interfaces for Hypertext
The World Wide Web
The Deep Web
Domain Names
Markup Languages and the Web
Hypertext Markup Language
Extensible Markup Language (XML)
Internet Connection Options
Connectivity Overview
Voice-Grade Telephone Connections
Broadband Services
Leased-Line Connections
Wireless Connections
Part 2: Business strategies for Electronic Commerce
Part 3: Technologies for Electronic Commerce
Part 4: Integration
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