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商務英語聽力(4新時代商務英語專業本科系列教材)

  • 作者:編者:王文捷//蘇琦|責編:陳亮|總主編:翁鳳翔//郭桂杭
  • 出版社:重慶大學
  • ISBN:9787568919005
  • 出版日期:2019/11/01
  • 裝幀:平裝
  • 頁數:126
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內容大鋼
    《商務英語聽力4》全書共12個單元。前11個單元圍繞主題進行聽力訓練,每個單元設計熱身活動、基礎技能訓練、主題聽力訓練、課後拓展及診斷式測驗5個環節;第12單元為總複習測試單元,旨在對學生聽力技能進行綜合考查。本冊作為聽力綜合實踐篇,話題主要集中在商務文化知識領域,選材契合商務活動真實場景,篇章更有深度。練習設計注重對學生思維能力和跨文化交際能力的培養,引導學生融合語言技能和商務技能,題目更具有挑戰性。

作者介紹
編者:王文捷//蘇琦|責編:陳亮|總主編:翁鳳翔//郭桂杭

目錄
Unit 1  Recruitment
  Part Ⅰ  Warning-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on .Listening
    Task 1  How Companies Recruit?
    Task 2  Employment Opportunities for Graduates
    Task3  The 7 C's
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 2  Staff Training and Development
  Part Ⅰ  Warning-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  Job Orientation
    Task 2  Partnership and Team Building
    Task 3  Time to Move On?
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 3  Customer Satisfaction
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  How to Satisfy a Customer
    Task 2  Customer Satisfaction Is Public Relations
    Task 3  Satisfaction Service Delivery
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 4  E-business and Privacy Protection
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  The Development of E-business
    Task 2  Data Protection and Online Privacy
    Task 3  The Difference Between Amazon and Alibaba's Business Models
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 5  Research and Development
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  What Is Research and Development (R&D) in Business Field?
    Task 2  Speed in New Product Development--A Personal Experience
    Task 3  Research and Development (R&D) Expenses
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 6  0utsourcing and Offshoring
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  Outsourcing: Pros and Cons

    Task 2  Offshoring: Is It a Win-win Game?
    Task 3  Outsourcing from Cradle to Grave
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 7  Mergers and Acquisitions (M&A)
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  Introduction to Mergers and Acquisitions
    Task 2  What Lenovo Can Teach Us About Making Takeovers Work?
    Task 3  China's M&A Challenge
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 8  Intellectual Property Rights
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  World Intellectual Property Day
    Task 2  Patent Filings in the UK
    Task 3  Intellectual Property Innovation with Thomson Reuters
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 9 Corporate Culture and Ethics
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  What Makes a Business Culture?
    Task 2  Ethical Dilemmas in Business Today
    Task 3  Write a Great Mission Statement
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 10  Cross-cultural Differences
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  Problems Caused by Cultural Differences
    Task 2  Cross-cultural Communication and Different Cultural Dimensions
    Task 3  Conforming with Cultural Differences in Business
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 11  Global Economic Prospects
  Part Ⅰ  Warming-up
  Part Ⅱ  Skill Building
  Part Ⅲ  Focus on Listening
    Task 1  Global B2C E-commerce Report 2016
    Task 2  What Is an Emerging Market Economy?
    Task 3  The Global Electronic Stock Market
  Part Ⅳ  Research After Class
  Evaluation Test
Unit 12  Review

  Part Ⅰ  Conversation Listening
  Part Ⅱ  Passage Listening
  Part Ⅲ  Dictation

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