Unit 1 Recruitment Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 2 Motivation Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 3 Performance Assessment Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 4 Product Position Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 5 Online Shopping Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 6 Advertising Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 7 Business Analysis Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 8 New Market
Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 9 Competitive Strategy Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 10 Negotiation Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 11 Fast Fashion Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Unit 12 Headhunter Part I Lead in Section A Warming-up Questions Section B Listen and Respond Section C Reading Comprehension Section D Extended Vocabulary Part II Case Study Keys to Exercises Unit 1 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 2 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 3 Keys to Section A Keys to Section B Keys to Section C Keys to Section D
Unit 4 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 5 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 6 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 7 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 8 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 9 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 10 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 11 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Unit 12 Keys to Section A Keys to Section B Keys to Section C Keys to Section D Appendixes Appendix A Rating Scale of Presentation Appendix B Rating Scale of Business Writing Appendix C An Example of Memo Appendix D An Example of Email
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