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實用商務英語(21世紀職業教育行業英語)

  • 作者:編者:周紅
  • 出版社:復旦大學
  • ISBN:9787309134254
  • 出版日期:2018/02/01
  • 裝幀:平裝
  • 頁數:194
人民幣:RMB 36 元      售價:NT$ 162
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內容大鋼
    周紅主編這本《實用商務英語》旨在通過學習者閱讀和教師講授原汁原味的商務英語材料,讓學習者在有效提高商務英語閱讀水平的同時,拓寬國際視野,積累商務領域的相關知識,為學生今後進入商務職場打下基礎。
    本書共有10個單元,每單元由Practical Learning,Practical Reading,Case Study,Practical Activity和Practical Writing五大部分組成。所有活動都圍繞單元主題展開。其中Practical Leaming部分由個人圖文匹配活動和小組問答活動兩個練習形式構成;Practical Reading部分包括Text A和Text B兩篇課文,A篇課文從宏觀層面介紹主題內容,B篇課文從微觀層面闡述內涵,選材都具有較強的實用性。課後練習都圍繞著課文重點和難點精心設計,以幫助學全面掌握課文的商務知識;Case Study部分提供一個案例,通過對案例的分析,旨在加深學生對課文的理解並培養學生的思辨能力;Practical Activity部分設計了一個與單元主題相關的商務場景,要求學生通過多個步驟模仿完成一項商務職場活動,最後以口頭報告、翻譯和寫作等多種形式呈現;Practical Writing部分是相關商務文體寫作,為今後學生步入職場打下良好的基礎。

作者介紹
編者:周紅

目錄
Unit 1  Starting a Business
  Practical Learning
  Practical Reading
    Text A: What Type of Business Should You Start?
    Text B: Starting an Online Business
  Case Study: The Youngest Self-made Billionaire on Earth
  Practical Activity: How to Introduce a Company
  Practical Writing: Job Application Letter
Unit 2  Operations Management
  Practical Learning
  Practical Reading
    Text A: Improving Efficiency Through Operations Management
    Text B: Quality Inspections in the Supply Chain
  Case Study: Walmart's Plan to Get You In and Out of Stores Faster
  Practical Activity: How to Arrange a Business Meeting
  Practical Writing: Meeting Minutes
Unit 3  Financial Management
  Practical Learning
  Practical Reading
    Text A: Sources of Start-up Funding
    Text B: Angel Investors
  Case Study: Angelic Temptations
  Practical Activity: How to Apply for a Personal Bank Loan
  Practical Writing: Memo
Unit 4  Branding
  Practical Learning
  Practical Reading
    Text A: China's Future in Brand Awareness
    Text B: Essentials of Building a Winning Brand
  Case Study:The Simple Secret of Apple's Brand Strategy
  Practical Activity: How to Create a Brand Name
  Practical Writing: Questionnaire
Unit 5  Advertising
  Practical Learning
  Practical Reading
    Text A: The Digital Trends That Are Reshaping Advertising
    Text B: Tips on Creating a Catchy Slogan for Your Business
  Case Study: Why "A Diamond Is Forever" Has Lasted So Long
  Practical Activity: How to Advertise a Product
  Practical Writing: Notice and Announcement
Unit 6  E-commerce
  Practical Learning
  Practical Reading
    Text A: Different Types of E-commerce Businesses
    Text B: Future of E-commerce on Mobile Devices
  Case Study: Alibaba's Singles' Day
  Practical Activity: How to Set up Your WeChat Store
  Practical Writing: Email
Unit 7  Business Travel
  Practical Learning

  Practical Reading
   Text A: The Upside and Downside of Business Travel
   Text B: Tips for Booking a Hotel on the Cheap
  Case Study: Tales from My First Business Trip
  Practical Activity: How to Book Airline Tickets and Hotel Rooms
  Practical Writing: Letter of Hotel Reservation
Unit 8  Customer Service
  Practical Learning
  Practical Reading
   Text A: Improving Your Customer Service
   Text B: Handling Customer Complaints
  Case study: Building Customer Value
  Practical Activity: How to Make and Handle Customer Complaints
  Practical Writing: Letter of Claim-settlement
Unit 9  Business Etiquette
  Practical Learning
  Practical Reading
    Text A: The New Rules of Business Etiquette
    Text B: The Art of a Mannerly Business Meal
  Case Study: Germans in Business Negotiations
  Practical Activity: How to Behave Properly in the Workplace
  Practical Writing: Letter of Invitation
Unit 10  Corporate Culture
  Practical Learning
  Practical Reading
    Text A: The Importance of a Corporate Culture
    Text B: How to Attract and Retain Top Talents
  Case Study: How WD-40 Created a Learning-Obsessed Company Culture
  Practical Activity: How to Plan a Corporate Event
  Practical Writing: Business Report
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