Unit 1 Starting a Business Practical Learning Practical Reading Text A: What Type of Business Should You Start? Text B: Starting an Online Business Case Study: The Youngest Self-made Billionaire on Earth Practical Activity: How to Introduce a Company Practical Writing: Job Application Letter Unit 2 Operations Management Practical Learning Practical Reading Text A: Improving Efficiency Through Operations Management Text B: Quality Inspections in the Supply Chain Case Study: Walmart's Plan to Get You In and Out of Stores Faster Practical Activity: How to Arrange a Business Meeting Practical Writing: Meeting Minutes Unit 3 Financial Management Practical Learning Practical Reading Text A: Sources of Start-up Funding Text B: Angel Investors Case Study: Angelic Temptations Practical Activity: How to Apply for a Personal Bank Loan Practical Writing: Memo Unit 4 Branding Practical Learning Practical Reading Text A: China's Future in Brand Awareness Text B: Essentials of Building a Winning Brand Case Study:The Simple Secret of Apple's Brand Strategy Practical Activity: How to Create a Brand Name Practical Writing: Questionnaire Unit 5 Advertising Practical Learning Practical Reading Text A: The Digital Trends That Are Reshaping Advertising Text B: Tips on Creating a Catchy Slogan for Your Business Case Study: Why "A Diamond Is Forever" Has Lasted So Long Practical Activity: How to Advertise a Product Practical Writing: Notice and Announcement Unit 6 E-commerce Practical Learning Practical Reading Text A: Different Types of E-commerce Businesses Text B: Future of E-commerce on Mobile Devices Case Study: Alibaba's Singles' Day Practical Activity: How to Set up Your WeChat Store Practical Writing: Email Unit 7 Business Travel Practical Learning
Practical Reading Text A: The Upside and Downside of Business Travel Text B: Tips for Booking a Hotel on the Cheap Case Study: Tales from My First Business Trip Practical Activity: How to Book Airline Tickets and Hotel Rooms Practical Writing: Letter of Hotel Reservation Unit 8 Customer Service Practical Learning Practical Reading Text A: Improving Your Customer Service Text B: Handling Customer Complaints Case study: Building Customer Value Practical Activity: How to Make and Handle Customer Complaints Practical Writing: Letter of Claim-settlement Unit 9 Business Etiquette Practical Learning Practical Reading Text A: The New Rules of Business Etiquette Text B: The Art of a Mannerly Business Meal Case Study: Germans in Business Negotiations Practical Activity: How to Behave Properly in the Workplace Practical Writing: Letter of Invitation Unit 10 Corporate Culture Practical Learning Practical Reading Text A: The Importance of a Corporate Culture Text B: How to Attract and Retain Top Talents Case Study: How WD-40 Created a Learning-Obsessed Company Culture Practical Activity: How to Plan a Corporate Event Practical Writing: Business Report Keys
[