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食蟲及其未來--昆蟲食品的優勢與消費者認知探索(英文版)

  • 作者:劉蘊瑤|責編:于源//侯雅琦
  • 出版社:經濟科學
  • ISBN:9787521875324
  • 出版日期:2026/01/01
  • 裝幀:平裝
  • 頁數:341
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內容大鋼
    本書通過系統的文獻綜述、專家訪談、問卷調查和數據分析,構建並驗證了昆蟲食品效益的測量工具,深入探討了健康、營養、口感、文化、經濟和環境價值六大維度對消費者態度、消費價值、滿意度、主觀幸福感、忠誠度及社區歸屬感的影響。同時,本書還分析了食物新奇傾向、享樂功能、實用功能和環境認同的調節作用,為食品營銷決策者、政策制定者和公眾提供了理論與實踐依據。通過揭示昆蟲食品的潛在價值及其對消費者行為的深遠影響,本書旨在推動昆蟲食品從小眾走向主流,為全球食品可持續性發展提供新的思路和解決方案。

作者介紹
劉蘊瑤|責編:于源//侯雅琦
    劉蘊瑤,博士,四川旅遊學院副教授。主要研究方向為美食旅遊、旅遊營銷與數字文旅。長期深耕文旅融合前沿領域,主持並參與國家級自然科學基金項目、教育部人文社科基金項目、四川省哲學社會科學基金項目等國家級、省部級及地廳級課題30余項,在國內外高水平SSCI/CSSCI期刊發表論文30余篇。研究成果多次被地方政府部門採納應用,具有紮實的理論基礎與豐富的實踐經驗。

目錄
CHAPTER 1 INTRODUCTION
  1.1  Global Food Sustainability and Environmental Challenges
  1.2  Insect-Based Food as Sustainable Food
  1.3  Insect-Based Food Consumption in China
  1.4  Purpose and Scope of the Book
CHAPTER 2 THEORETICAL FOUNDATIONS AND CONSUMER PERCEPTIONS
  2.1  Understanding Food Consumption Behavior
  2.2  Perceptions of Unusual Food Consumption
  2.3  Food Benefits and Value
CHAPTER 3 CONSUMER ATTITUDES, SATISFACTION, AND CONSUMPTION VALUE
  3.1  Formation of Attitudes Toward Insect-Based Food
  3.2  Consumer Satisfaction with Insect-Based Food
  3.3  Perceived Consumption Value and Market Potential
CHAPTER 4 EMOTIONAL AND SOCIAL DIMENSIONS OF INSECT-BASED FOOD
  4.1  Subjective Well-Being and Food Consumption
  4.2  Food Loyalty and Community Attachment
  4.3  Attachment to the Community
CHAPTER 5 CONCEPTUAL MODEL OF INSECT-BASED FOOD CONSUMPTION
  5.1  Development of the Insect-Based Food Benefit Measurement Scale
  5.2  Hypotheses Development
  5.3  Proposed Conceptual Model
CHAPTER 6 METHODOLOGY AND EMPIRICAL EVIDENCE
  6.1  Study Design and Approach
  6.2  Measurement Development and Validation
  6.3  Data Collection and Analytical Techniques
CHAPTER 7 FINDINGS AND ANALYSIS
  7.1  Descriptive and Exploratory Findings
  7.2  Measurement Model and Confirmatory Analyses
  7.3  Hypothesis Testing and Structural Relationships
  7.4  Moderating Effects and Additional Insights
CHAPTER 8 DISCUSSION AND IMPLICATIONS
  8.1  Contributions to Sustainable Food and Consumer Research
  8.2  Policy and Consumer Education Recommendations
  8.3  Marketing Strategies for Insect-Based Food
CHAPTER 9 FUTURE PROSPECTS AND CONCLUSION
  9.1  Key Findings and Synthesis
  9.2  Limitations
  9.3  Future Research Directions
APPENDICES
REFERENCES

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