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新質傳播英語閱讀/高等學校財經翻譯系列叢書

  • 作者:編者:王鵬|責編:浩南|總主編:劉重霄
  • 出版社:首都經貿
  • ISBN:9787563838776
  • 出版日期:2025/08/01
  • 裝幀:平裝
  • 頁數:273
人民幣:RMB 48 元      售價:
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內容大鋼
    《新質傳播英語閱讀》是專為本科生設計的教材,旨在為學生提供傳播領域的前沿知識和實際應用,不僅注重語言能力培養,更著重於數字化和人工智慧技術在現代傳播領域的應用。教材結合了最先進的人工智慧通識課程的教學理念,通過實際案例和理論知識的有機融合,幫助學生深入了解人工智慧技術如何重塑傳播方式,探索其倫理與治理問題,並掌握數字時代所需的關鍵技能。教材憑借其在學術探索性、形式多樣性和實用性方面的優勢,為學生提供了深入理解現代傳播學與英語學習相結合的獨特資源,具有廣泛的教育應用價值。

作者介紹
編者:王鵬|責編:浩南|總主編:劉重霄
    王鵬,首都經濟貿易大學外國語學院大學英語教學部主任,致力於應用語言學和比較教育學研究。參與編寫多部教材,主持多項科研、教改和大學英語課程建設項目,參與兩項北京市重點教學改革項目。帶領團隊進行課程思政建設和數字化教學改革,在「新文科理念下基於國際經貿組織全球勝任力的公共外語教學模式構建與實踐」的特色班外語教學中探討新的教學模式。在CSSCI期刊上發表多篇論文。擔任「外教社杯」全國高校外語教學大賽、全國高校學生跨文化能力大賽、北京高校青年人才國際勝任力大賽,外研社「教學之星」大賽,北京市大學生英語演講比賽等各類賽事評委。

目錄
Unit 1 Is the Emergence of AI Set to Transform the Film and Art Industries?
  Text A OpenAI Unveils AI That Instantly Generates Eye-Popping Videos
  Text B AI-Generated Art Is Already Transforming Creative Work
Unit 2 AI Reshaping Gaming: Exploring a New Essra of Personalization and Immersive Experiences
  Text A AI in Gaming: Next-Level Play for Immersive and Dynamic Fun
  Text B Interactive Gaming Worlds: Building Smarter NPCs
Unit 3 The Interactive Relationship Between Artificial Intelligence and Book Publishing Market
  Text A AI in Book Publishing: Threat or Promising New Future?
  Text B The Impact of AI on Authors Selling on Amazon: Navigating Opportunities and Risks in Intellectual Property
Unit 4 Digital Voice Driven Virtual Humans: A Deep Dive
  Text A Unleash the Power of Digital Voice: From   Text to Speech and Beyond
  Text B Siri, Alexa, Google... What Comes Next?
Unit 5 VR Museum Experience and Tourism Innovation
  Text A Exploring the Frontier of Tourism: VR Museums and the Future of Travel Innovation
  Text B The Rise of VR Immersive Tourism: Experiences, Challenges, and Future Prospects
Unit 6 Digital Home: Intelligent Clothing System
  Text A Smarter Homes: Moving from Tech for Tech's Sake to Tech with a Purpose
  Text B Solar Intelligent Clothing: Technology Leads Future Comfortable Life
Unit 7 Will Paper Money Disappear?: How Digital Currencies Are Entering Our Lives
  Text A Could Digital Currencies Put Banks out of Business?
  Text B Is the Implementation of a CBDC in Australia Feasible?
Unit 8 Culture Digitization: The International Communication of the Visual-Mode Chinese Classics
  Text A Black Myth: Wukong Is China's First Blockbuster Video Game: Will There Be More?
  Text B Knowing This Lore Makes Black Myth: Wukong Way More Enjoyable
Unit 9 Enlivening Literature: Data-Driven Visualization Methods and AI-Generated Means of Transmission
  Text A Mapping Jane Austen's Novels in the Digital Age
  Text B AI Generates Thousands of Free Audiobooks
Unit 10 The Other Side of the Coin: The Ethical Issues of Artificial Intelligence
  Text A Fairness, Transparency, and Human Involvement: The Ethical Side of Artificial Intelligence
  Text B Global AI Governance Initiative

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