內容大鋼
本書作為全國第一本融合跨文化交際和中醫文化國際傳播的高等學校教材，旨在通過理論講解、模擬展示、案例分析、實際操練、角色扮演等方式，理論與實踐雙軌並舉，適當穿插編者真實見聞，融知識性、學術性、趣味性、可操作性為一體，打造獨一無二的中醫跨文化傳播模式。
本書將從中醫跨文化傳播的關鍵要素、實際操作、域外中醫的發展、跨文化障礙和突破途徑、未來趨勢等五方面展開設計和內容編寫，既有高屋建瓴式的諸如「一帶一路」等國家政策的外語解讀，又有心系中國傳統文化和中醫核心價值體系、胸懷天下健康的抱負，將中醫跨文化傳播置於提升全球人民健康福祉的大環境，為培養具有國際化視野和全球化意識的世界公民作出貢獻。
本書適合本科生、研究生、來華留學生、出國留學生、在職（中）醫護人員，以及對中醫藥文化和跨文化傳播感興趣的社會人士。
目錄
Part One Foundations
1 Rationale of TCM Interculturalization
1.1 A Glimpse into TCM Interculturalization
1.2 Rationale for Communicating TCM Across Cultures
1.3 Brief Overview of TCM Interculturalization
2 Ethical Considerations in TCM Interculturalization
2.1 Ethical Principles of TCM Interculturalization
2.2 Ethics in TCM Practice
2.3 Bilingual Excerpts about TCM Ethics
Part Two Theories
3 Culture in General and Culture of TCM in Particular
3.1 Culture: Definitions and Features
3.2 Essence of TCM
3.3 Yin-Yang Theory and TCM
4 Human Communication: Concepts, Models and Features
4.1 Defining Human Communication: Western Perspective
4.2 Defining Human Communication: Chinese Perspective
4.3 Features of TCM Interculturalization
5 Culture Values and TCM Interculturalization
5.1 Basics of Cultural Values
5.2 Value Orientations and TCM Culture
5.3 Cultural Dimensions and Its Influence on Healthcare
Part Three Messages
6 Language, TCM Culture, and Thought: Verbal Communication Across Cultures
6.1 Essence of Language and Linguistics
6.2 Understanding Perception of TCM Culture
6.3 Thinking Patterns and TCM Culture
7 Moving Between Languages: Cultural Translation
7.1 Features of TCM Language
7.2 Translating TCM Classics into English
7.3 Cultural Default in TCM Translation
8 Nonverbal Communication: Action, Space and Time
8.1 Essentials of Nonverbal Communication
8.2 Four TCM Diagnostic Methods
8.3 Time and Space Across Cultures
Part Four Health
9 Perceptions of Health and Illness Across Cultures
9.1 Worldview and the Healthcare Belief System
9.2 Intercultural Barriers to Effective Health Communication
9.3 Improving Multicultural Health Communication
10 TCM Around the World: Past and Present
10.1 TCM in Japan and the Republic of Korea
10.2 TCM in the US and the UK
10.3 TCM in Brazil, Russia, India, and South Africa
11 National Policies and TCM Education
11.1 National Policies and TCM Interculturalization
11.2 International Students of TCM in China
Part Five Action
12 Clntercultural Challenges: Recognizing and Dealing with Differences
12.1 Stereotype and TCM Interculturalization
12.2 Ethnocentrism and TCM Interculturalization
12.3 Culture Shock and TCM Interculturalization
13 Striving for Effective and Appropriate TCM Interculturalization
13.1 Gaining Intercultural Competence
13.2 Evaluating Competence and Training for TCM Interculturalization
13.3 Tools of Evaluating Intercultural Communication Competence
14 Future of TCM Interculturalization: Challenges and Promises
14.1 Globaiization and TCM Interculturalization
14.2 Concluding Remarks
References
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