目錄
Part I East and West
Unit 1 Why Contrasting Chinese and Western Cultures?
I.Ancient Civilizations and Cultures
II.Cross-cultural Comparative Studies in China
III.Imperatives to Contrast Chinese and Westem Cultures
IV.A Note on Some Key Concepts
nit 2 Characteristics of Traditional Chinese and Western Cultures
I."There Are All Kinds of Birds in a Large Forest"
II.Traditional Chinese Cultural Characteristics
III.Traditional Western Cultural Characteristics
Unit 3 Affinities Across Cultures
I.Two Unexpected Affinities
II.Reading for More Cultural Affinities
III.A Note on Some Key Concepts
Part II Cultural Differences in Silent Language
Unit 4 Time
I.Time in China and the West
II.Two Time Modes
III.Past-oriented Societies vs.Future-oriented Societies
IV.Two Time Orientations
Unit 5 Space ..
I.What Is Space?
II.Spatial Language
III.Spatial Language and Culture
IV.Spatial Language and Life
Unit 6 Smiles, Nods and Silence
I.Smiles in Intercultural Communication
II.Nods in Intercultural Communication
III.Silence in Intercultural Communication
Part III Cultural Differences in Thinking
Unit 7 Intuitive vs.Logical Thinking
I.Definitions of Intuitive and Logical Thinking
II.Philosophy and Thinking
III.Application of the Two Thinking Modes
IV.Impact of Thinking Modes on Writings
V.Logic in China and Intuition in the West
Unit 8 Dialectical vs.Analytical Thinking
I.Proverb Preferences Across Cultures
II.Dialectical Thinking
III.Analytical Thinking
IV.More about the Two Modes
Unit 9 Holistic vs.Atomistic Visions
I.A Detention Room Incident
II.Prominent Attributes of Holistic and Atomistic Visions
III.Vision and Cognition
IV.Vision and Language
V.Zhengshan Xiaozhong and Lipton Black Tea
Unit 10 Categorizing Objects by Relationships vs.by Attributes
I.Two Ways to Categorize Objects
II.Principles to Categorize Objects
III.How to Categorize Objects and Why
IV.Impacts of Different Ways of Categorization
V.Causal Attribution Patterns Caused by Different Categorization Ways
Unit 11 Non-controllers vs.Controllers
I.Too Early to Tell
II.Why So Different Stances Towards Life?
III."Being" and "Doing" Cultures
IV.Manifestations of"Being" Culture and "Doing" Culture
Part IV Different Cultural Orientations
Unit 12 The Introvert=oriented vs.the Extrovert-oriented.
I.Personality Types
II.Personality Types of Cultures
III.Effects of Personality Types on Pattern Preferences
IV.A Contrast of Some Cultural Phenomena
Unit 13 Collectivism vs.Individualism
I.An Embarrassing Custom
II.Collectivism and Individualism as Cultural Orientations
III.Collectivism and Individualism in Cultural Anthropology
IV.Collectivist and Individualist Perspectives of "Self"
V.Interdependence vs.Independence
Unit 14 Advocacy of Jing vs.Dong
I.Introduction to Two Concepts
II.Chinese Advocacy of Jing
III.Western Advocacy of Dong
IV.Differences and Discomforts
Unit i5 Implicitness vs.Explicitness
I."Half a Story"
II.Implicitness vs.Explicitness of Language
III.Implicit Traditional Chinese
IV.Explicit Westerners
V.High-context vs.Low-context
VI."Chicken and Duck Talk"
Part V Different Cultural Standards
Unit 16 Peace vs.Conflict
I.Great Names and Different Cultural Standards
II.External Factors and Cultural Standards
III.Cultural Standards and Their Unique Products
IV.Better Ways to Know Each Other
Unit 17 Egalitarian vs.Inegalitarian Distribution
I.Hate-the-rich Mentality
II.Traditional Chinese-style Egalitarianism
III.Western-style Inegalitarianism
IV.Egalitarianism and Inegalitarianism in China and the West
Unit 18 Good vs.Evil Human Nature
I.Definition of Two Concepts
II.Human N
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