Chapter 1 Introduction 1.1 Research background 2.2 Research purpose 1.3 Research significance 1.4 Outline 1.5 Statement of originality Chapter 2 Literature Review 2.1 Media convergence 2.2 Co-opetition 2.3 Theoretical framework of this study Chapter 3 Methodology 3.1 Research orientation 3.2 Press Group G: A case study 3.3 Research methods 3.4 Research process Chapter 4 Research Findings on the Convergence of Ownership 4.1 The key element of the convergence of ownership 4.2 The changing ownership as non-commercial and commercial company 4.3 The ownership convergence as a public corporation 4.4 The co-opetition in ownership convergence Chapter 5 Research Findings on the Convergence of Technology 5.1 The key element of the convergence of technology. 5.2 Technological innovation 5.3 Approaches to further technical innovation in the process of media convergence 5.4 The co-opetition between different methods of technological innovation Chapter 6 Research Findings on the Convergence of Tactics 6.1 The key element of the convergence of tactics 6.2 Tactical types 6.3 The approaches to deal with different types of tactics 6.4 Co-opetition in the tactics of adopting new techniques Chapter 7 Research Findings on the Convergence of Structural Organization 7.1 The key element of the convergence of structural organization 7.2 The adjustment of the structural organization through media convergence 7.3 Co-opetition in the convergence of structural organization 7.4 The future development plan for the convergence of structural organization Chapter 8 Research Findings on the Convergence of News Production 8.1 The key element of the convergence of news production 8.2 The transition of news production system 8.3 The co-opetition of the digital news production system 8.4 The primary productive force of the convergence media Chapter 9 Conclusions and Discussions 9.1 The ownership convergence 9.2 The technology convergence 9.3 The tactics convergence 9.4 The structural organization convergence 9.5 The news production convergence 9.6 The research conclusions 9.7 Research limitations References Appendices
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