Unit 1 Introduction to Business Text A Motives and Functions of a Business Text B America』s Best Firms …and the Rest New Winners and Losers Are Emerging after Three Turbulent Years Chinese Values 閱讀技巧提示 Unit 2 Successful Business People Text A The Leadership Wisdom of Warren Buffett Text B The Secrets of Highly Successful Young Entrepreneurs Chinese Values 閱讀技巧提示 Unit 3 Companies Text A Digital Power：How Big Tech Draws Its Influence Text B Corporate Social Responsibility in China：Good for Business Is Good for Us Chinese Values 閱讀技巧提示 Unit 4 Employees Text A Be a Coach, Not a Boss：5 Steps for Inspiring Employees to Greatness Text B Millennial Workers Force Factory Rethink in China Chinese Values 閱讀技巧提示 Unit 5 Products Text A What the Product Is Text B The Name Game Chinese Values 閱讀技巧提示 Unit 6 Markets Text A Understanding Marketing Text B Why Retailers Everywhere Should Look to China Chinese Values 閱讀技巧提示 Unit 7 Customers Text A Do You Really Understand Your Best (and Worst) Customers Text B Chinese Consumers：From Noodles to Poodles Chinese Values 閱讀技巧提示 Unit 8 Work and Life Text A Improving Work-Life Balance Text B Britons Tip the Work-life Balance Chinese Values 閱讀技巧提示 Unit 9 Culture Text A How Culture Impacts Local Business Practices Text B Tips for a Successful Interaction in International Business Chinese Values 閱讀技巧提示 Unit 10 Business Ethics Text A Why Does Ethics Matter in Business Text B A Chinese Perspective：Business Ethics in China Now and in the Future Chinese Values
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