目錄
Acknowledgments
Prologue
『April is the cruellest month...'
Look Backward, Enquire Farther
1.A Renewed Approach to Marshall McLuhan's Poetics
From Figure to Ground
What Was THAT? McLuhan's 『Little Point
Pointing to Action: This Book
Digging the Ground
Hey, Marshall McLuhan, What Were You Doin
Oh, What a Seer He Was
The Electric/Eclectic Humanist
Learning the Grammar
Post-Literate 'Paideia
From Integral Awareness to Storytelling
PART ONE: THE MOSAIC
2.Towards Post-Secondary Orality: The Mosaic
Embodying McLuhan
Casting the Hybrid
Substantial Discontinuity
What's in a Probe
Playing with Form
Render Not Narrate
McLuhan's Interactive Mosaic or Post-Secondary Orality
3.Thus Spoke the Oracle
Oracular Pronouncements
Interfacing Orality and Literacy
Performative Storytelling
4.Let the Guru Resound
The Gurus'Guru
Redefining Space
Holistic Mosaic: Western Science, Eastern Philosophies
Touch-A Touch-A Touch the Guru
5.A Conscious Modernist Craftsman
A Pioneer of (New) Modernist Studies
Universal Quest, Fragmented Rendering
To Make You Feel: Probing through Language
6.The Hyper-Language of the Media 'Fan
Media Fan or Grammarian of Media
Hypertexting the Mosaic
De-Hypertexting the Mosaic
Electrifying Hybrid
PART TWO: MODERNIST ASCENDANCIES
7.McLuhan and Media Studies
Labelling the Media Theorist
Evolutionary Grammarian
A Political Thomist
A Classic Modernist
8.From Literature to Media Studies
Conscious Planning
Practical Mystics
From Renaissance to Modernism
On a Mission
9.Ford Madox Ford: 『Not Mere Chat
Literature Matters
An Imaginative Writer
Things, Not Words
Comparing Strategies
Rendering Change
Ford's The F?fth Queen: Probing the Making of the Gutenberg Galaxy
10.James Joyce: Vivisecting Society
Applied Joyce
Sci-Fi Phantasmagoria
Grotesque Vivisection
Newspaperwise Attack
11.Ezra Pound: Pursuing Persuasion, Translating Cultures
Epical News
From Old to New Learning
(Ideo) Grammatic Baedeker
Totalitarian Craft
12.Wyndham Lewis: Blasting Time, Blessing Space
A Proto-Postmodernist
From Time to Space
Experiencing Arrest
Counterblastings
PART THREE: APPLIED McLUHAN
13.Literature and Media: A Round Trip
Engaging with or Applying McLuhan
『Visual Literate' Forms
Masking the Guru
Actual Sci-Fi
Rear-View Mirrors
Performing Presence
Pathological Narcissuses
Charismatic Flesh
Epilogue: Witty Fool or Foolish Wit
Merging Right and Left
Coda: Enters the Fool, Exit All Others
Notes
Bibliography
Index
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