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跨文化交際(原理與應用國家級一流本科課程配套教材)(英文版)

  • 作者:編者:余衛華//諶莉|責編:劉艷
  • 出版社:清華大學
  • ISBN:9787302614449
  • 出版日期:2022/10/01
  • 裝幀:平裝
  • 頁數:278
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內容大鋼
    《跨文化交際:原理與應用》是國家級一流本科課程「東方遇見西方:跨文化交際之旅」的配套教材。本教材採用全英文編寫,希望在提高學生英語水平的同時培養他們的跨文化交際能力。教材的主要特點是在引入跨文化交際原理時採用案例進行分析和講解,提升學生的學習興趣,培養他們的問題意識和思辨能力,使其盡可能在輕鬆愉快的學習過程中獲得更好的學習體驗和學習效果。本教材另配有各章節習題、測試題及內容豐富的PPT課件,讀者可登錄ftp://ftp.tsinghua.edu.cn下載使用。
    本教材適用於高等學校跨文化交際類課程,也可供在智慧樹平台學習該門課程的學生和對跨文化交際感興趣的相關人士使用。

作者介紹
編者:余衛華//諶莉|責編:劉艷

目錄
Chapter 1  Brief Introduction to Intercultural Communication
  1.1  Defining and Describing Culture
    1.1.1  Two Types of Culture
    1.1.2  Five Dimensions of Culture
    1.1.3  Characteristics of Culture
  1.2  Culture and Communication
    1.2.1  Defining and Describing Communication
    1.2.2  Relationship Between Culture and Communication
  1.3  Defining and Describing Intercultural Communication
    1.3.1  Definition of Intercultural Communication
    1.3.2  Five Elements in the Communication Process
Chapter 2  Verbal and Nonverbal Communication
  2.1  Introduction to Verbal Communication
    2.1.1  Role of Language in Verbal Communication
    2.1.2  Receptive and Productive Language Skills
    2.1.3  Need for Using Bias-Free Language
    2.1.4  Types of Verbal Communication
  2.2  Verbal Communication Skills
    2.2.1  Effective Verbal Communication
    2.2.2  Examples of Verbal Communication Skills in the Workplace
    2.2.3  7Cs of Communication
    2.2.4  Steps to Improve Your Verbal Communication Skills in the Workplace
  2.3  Introduction to Nonverbal Communication
    2.3.1  Definition of Nonverbal Communication
    2.3.2  Types and Features of Nonverbal Communication
  2.4  Functions of Nonverbal Communication
    2.4.1  Conveying Meaning
    2.4.2  Regulating Conversational Flow
    2.4.3  Affecting Relationships
    2.4.4  Expressing ldentities
  2.5  Guidelines to Improve Nonverbal Competence
Chapter 3  Communicative Competence & Intercultural Competence
  3.1  Communicative Competence & Intercultural Communicative Competence
    3.1.1  Framework for Communicative Competence
    3.1.2  Concept of Intercultural Communicative Competence
    3.1.3  Concept of Transcultural Competence
    3.1.4  Skills of Multilingual Communicators
  3.2  Communicating Under Different Cultural Contexts
    3.2.1  Differences in Greetings
    3.2.2  Differences in Approval and Disapproval Movements
    3.2.3  High-Contact Culture & Low-Contact Culture
    3.2.4  Signs Cannot Be Used Casually Abroad
  3.3  A Recipe for Successful Intercultural Communication
    3.3.1  A Heart Set
    3.3.2  A Mindset
    3.3.3  A Skill Set
    3.3.4  Other Practical Approaches
  3.4  Culture Shock
    3.4.1  Five Stages of Culture Shock
    3.4.2  Reverse Culture Shock

    3.4.3  Transition Shock
Chapter 4  Cultural Patterns
  4.1  A Brief Introduction to Cultural Patterns
    4.1.1  Beliefs
    4.1.2  Values
    4.1.3  Norms
  4.2  High-Context & Low-Context Cultures
    4.2.1  High-Context Culture
    4.2.2  Low-Context Culture
    4.2.3  Differences Between High-Context Culture & Low-Context Culture
    4.2.4  China—A Country in a High-Context Culture
    4.2.5  America-A Country in a Low-Context Culture
  4.3  Cultural Dimensions Theory
    4.3.1  Masculinity & Femininity
    4.3.2  High Power Distance & Low Power Distance
    4.3.3  Collectivism & Individualism
    4.3.4  Uncertainty Avoidance
    4.3.5  Long-Term Orientation & Short-Term Orientation
  4.4  Values Orientation Theory
    4.4.1  Human-Nature Orientation
    4.4.2  Man-Nature Orientation
    4.4.3  Time Orientation
    4.4.4  Activity Orientation
    4.4.5  Relational Orientation
Chapter 5  Intercultural Communication in Various Social Contexts
  5.1  Family and Friends
    5.1.1  Brief Introduction to Relationship
    5.1.2  Family Relationships
    5.1.3  Friendships
  5.2  Education
    5.2.1  Relationship Between Education and Culture
    5.2.2  Cultural Dimensions in an Educational Context
  5.3  Economics and Business
    5.3.1  Three Main Factors Influencing International Communication in Business
    5.3.2  Important Tips on Doing Business Internationally
  5.4  Principles and Rules of Intercultural Communication
Chapter 6  Cultural Bias
  6.1  Stereotype
    6.1.1  Definition of Stereotype
    6.1.2  Three Major Types of Stereotypes
    6.1.3  Two Dimensions of Stereotypes
    6.1.4  Characteristics of Stereotypes
    6.1.5  Causes of Stereotypes
    6.1.6  Influences of Stereotypes
    6.1.7  Tips on Reducing Stereotypes
  6.2  Prejudice
    6.2.1  Definition of Prejudice
    6.2.2  Seven Types of Prejudice
    6.2.3  Causes of Prejudice
    6.2.4  Influences of Prejudice

  6.3  Racism
    6.3.1  Brief Introduction to Racism
    6.3.2  Four Main Types of Racism
    6.3.3  Causes and Effects of Different Types of Racism
    6.3.4  Ways to Cope with Racism
  6.4  Stereotypes, Prejudice & Intercultural Communication
    6.4.1  Interrelationship Among Stereotypes, Prejudice & Discrimination
    6.4.2  Impacts of Stereotype and Prejudice on Intercultural Communication
Chapter 7  Identity
  7.1  Personal ldentity
  7.2  Social ldentity
    7.2.1  Understanding of Social Identity
    7.2.2  Henri Tajfel and His Social ldentity Theory
    7.2.3  Three Stages of Social Identity Awareness
    7.2.4  Realistic Group Conflict Theory: Intergroup Conflict
    7.2.5  ldentity Threat
  7.3  Cultural Identity
    7.3.1  Definition of Cultural Identity
    7.3.2  Major Types of Cultural Identities
    7.3.3  Formation of Cultural Identity: Jean S. Phinney's Three-Stage Model of Ethnic Identity Development
Chapter 8  Globalization and Global Citizenship
  8.1  Globalization
    8.1.1  Overview of Globalization
    8.1.2  Economic Globalization
    8.1.3  Political Globalization
    8.1.4  Cultural Globalization
  8.2  Global Citizenship
    8.2.1  Definition of Global Citizenship
    8.2.2  Core Themes of Global Citizenship
    8.2.3  Outlooks of Global Citizenship
    8.2.4  Skills Needed for Global Citizenship
  8.3  Global Citizenship Education
    8.3.1  Definition of Global Citizenship Education
    8.3.2  Pedagogical Features of Global Citizenship Education
References

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