Chapter 1 What Makes A Feature Story 1.1 Defining feature writing 1.2 Writing for the international market 1.3 The English-speaking reader 1.4 Long-form articles in digital age Chapter 2 Story Ideas 2.1 What makes a good story idea 2.2 Where to find story ideas 2.3 Giving shape to story ideas Chapter 3 Researching For Feature Stories 3.1 Research shows 3.2 Starting with a plan 3.3 The first place to look 3.4 Survey, study findings, and press conferences 3.5 Libraries and reference books 3.6 The Internet 3.7 Observation 3.8 Keeping a beat memo Chapter 4 Interviewing For Feature Stories 4.1 Preparing for the interview 4.2 Conducting the personal interview 4.3 After the interview Chapter 5 Writing the Feature Lead 5.1 Opening with an example 5.2 Providing facts 5.3 Continuing to build 5.4 Keeping it simple 5.5 Capturing the reader's attention Chapter 6 Organizing The Feature Story 6.1 Sorting out the materials 6.2 Writing the headline 6.3 The lead-nut graf-context paragraph opening 6.4 Story structures 6.5 Essential ingredients Chapter 7 Profiles 7.1 The newsmaker approach 7.2 The microcosm approach 7.3 The personality approach 7.4 The celebrity approach Chapter 8 Travel Stories 8.1 Destination story 8.2 The industry story 8.3 The listing story 8.4 Summary Chapter 9 Reviews 9.1 Movie reviews 9.2 Art reviews 9.3 Food reviews Chapter 10 Writing Feature Stories on Suburban Shanghai 10.1 The so-what question revisited
10.2 A new rural reality 10.3 The last note Bibliography
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