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西方社會禮儀與文化/東方劍橋應用英語系列

  • 作者:范冰|責編:陳麗勛
  • 出版社:浙江大學
  • ISBN:9787308137416
  • 出版日期:2014/11/01
  • 裝幀:平裝
  • 頁數:195
人民幣:RMB 35 元      售價:
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內容大鋼
    《西方社會禮儀與文化/東方劍橋應用英語系列》詳細介紹了西方社會的禮儀規範和相關文化背景,旨在幫助人們在對外交往中充分展現中國公民良好的禮儀素養和精神面貌。全書共分為12章,內容涵蓋了西方禮儀文化概述、見面禮儀、人際交往禮儀、文書禮儀、公共場所行為禮儀、餐飲禮儀、著裝禮儀、婚俗禮儀、喪葬禮儀、商務禮儀、禁忌禮儀和體態禮儀。本書在介紹西方社會禮儀規範的同時深入挖掘其後的文化根源和背景知識,每一章正文之後的情景對話和補充閱讀材料都盡量保持了英語的原汁原味,有助於讀者在閱讀中學習地道的語言。
    本書可作為高校學生的選修課教材及英語、對外漢語等專業的拓展課程教材,也可作為課外閱讀書籍,同時也適合出國留學人士和廣大英語愛好者學習使用。

作者介紹
范冰|責編:陳麗勛

目錄
Chapter 1 Outline of Western Culture and Etiquette西方文化禮儀概述
  Intensive Reading
  1.1  The Conception of West
  1.2  What Is Culture?
  1.3  The Cultural Logic of Westerners
  1.4  What Is Etiquette?
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 2 Chapter Etiquette of Greetings見面禮儀
  Intensive Reading
  2.1  Forms of Address
  2.2  Ways of Daily Greetings
  2.3  Courtesy of Introduction
  2.4  Ways of Saying Goodbye
  2.5  Handshaking, Social Kissing and Hugging
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 3 Etiquette of Interpersonal Communication人際交往禮儀
  Intensive Reading
  3.1  Ladies First
  3.2  Paying a Visit
  3.3  Giving and Receiving Gifts
  3.4  Phone Calling Etiquette
  3.5  Four Dynamic Terms of Courtesy
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 4 Etiquette of Practical Writings文書禮儀
  Intensive Reading
  4.1  Invitations
  4.2  Letters
  4.3  Thank-you Note
  4.4  Email and Fax Etiquette
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 5 Etiquette of Behavior in Public Places公共場所行為禮儀
  Intensive Reading
  5.1  Personal Space
  5.2  The Use of Cell Phones in Public
  5.3  At Concerts
  5.4  Riding Public Transportation and Cars
  5.5  Tipping
  Vocabulary

  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 6 Dining Etiquette餐飲禮儀
  Intensive Reading
  6,1  The Table Setting
  6.2  Western Cuisine
  6.3  Napkin Etiquette
  6.4  Table Manners
  6.5  Seating Arrangements
  6.6  Going Dutch
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 7 Dressing Etiquette著裝禮儀
  Intensive Reading
  7.1  Formal Wear
  7.2  Business Attire
  7.3  Business Casual
  7.4  Causal Wear
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 8 Wedding Etiquette婚俗禮儀
  Intensive Reading
  8.1  Before the Wedding
  8.2  At the Wedding
  8.3  Wedding Gift Etiquette
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 9 Funeral Etiquette喪葬禮儀
  Intensive Reading
  9.1  Funeral Customs and Etiquette
  9.2  Memorial and Burial Service
  9.3  Other Means to Express Sympathy
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 10 Business Etiquette商務禮儀
  Intensive Reading
  10.1  Business Visiting
  10.2  Business Meals and Gift Giving
  10.3  Formal Business Meetings
  10.4  Office Etiquette
  10.5  Job Interview Etiquette

  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 11 Taboos in Western Culture and Etiquette禁忌禮儀
  Intensive Reading
  11.1  Taboo Food and Drink
  11.2  Taboo Numbers
  11.3  Taboo Colors
  11.4  Verbal Taboo
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Chapter 12 Etiquette of Body Language體態禮儀
  Intensive Reading
  12.1  The Power of the Palm
  12.2  An Analysis of the Handshake
  12.3  Arm and Leg Signals
  12.4  Eye Contact
  12.5  Single Hand Gestures
  Vocabulary
  Exercises
  Situational Dialogues
  Supplementary Reading
Keys to Exercises
Bibliography

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