UnIt 1 Brief Introduction to the Exhibition and Convention Industry(會展產業簡介) Unit 2 Advertising(廣告) Unit 3 Invitation(邀請) Unit 4 Choice of Venues(場館選擇) Unit 5 Attending an Exhibition(參加展覽) Unit 6 Booth Decorating(展位裝飾) Unit 7 Reception at the Booth(展台接待) Unit 8 Sales Presentation(銷售展示) Unit 9 Business Negotiation(商務談判) Unit 10 Insurance(保險) Unit 11 Contract Signing(簽訂合同) Unit 12 Handling Complaints(處理投訴) Unit 13 Exhibition Dismantling(撤展) Unit 14 Contacting after the Exhibition(展后聯繫) Unit 15 Exhibition Assessment(展會評估) 參考文獻
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