Chapter 1 An Introduction 1.1 Culture 1.2 Communication 1.3 Intercultural Communication 1.4 Global View on Intercultural Communication Chapter 2 Philosophy and Values in Different Cultures 2.1 Introduction 2.2 Chinese and Western Philosophy 2.3 Central Ethical Values in Two Cultures Chapter 3 Daffy Verbal Communication 3.1 Introduction 3.2 Form of Address 3.3 Initiating Conversation and Conversation Topics 3.4 Greeting, Invitation and Parting 3.5 Gratitude and Apology 3.6 Compliments and Responses 3.7 Visiting and Dining Chapter 4 Verbal Communication 4.1 Culture-Loaded Words 4.2 Proverbs 4.3 Taboos Chapter 5 Nonverbal Communication 5.1 Introduction 5.2 Time Language 5.3 Spacial Language 5.4 Body Language 5.5 Paralanguage Chapter 6 Social Customs and Etiquette 6.1 Introduction 6.2 Traditional Chinese and Western Festivals 6.3 Customs and Ceremonies of Baby's Birth 6.4 Different Birthday Celebrations 6.5 Different Grown-up Ceremony for Children 6.6 Different Rituals of Marriage Chapter 7 Intercultural Business Etiquette 7.1 Introduction 7.2 General Intercultural Business Etiquette 7.3 Some Golden Rules of Intercultural Business Etiquette Chapter 8 Customs and Etiquette of Some Countries 8.1 Oriental Culture 8.2 Occidental Culture 8.3 Middle-Eastern Culture 8.4 Main African Cultures Supplementary Reading Social Customs and Etiquette of Some OBOR Countries References
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