Unit 1 Marketing Part A Listening Task Lead-in Activity Part B Reading Task Text A The Business of Marketing Text B Brand, Trademark and Branding Text C SWOT Analysis Part C Writing Task Commercial Advertisement Part D Comprehensive Language Practice Research Project Unit 2 Human Resources Part A Listening Task Lead-in Activity Part B Reading Task Text A What Do the Managers Really Do? Text B Career Management and Development Text C How Does a Salary Range Work? Part C Writing Task Resume Part D Comprehensive Language Practice Research Project Unit 3 Financial Management Part A Listening Task Lead-in Activity Part B Reading Task Text A Accounting Profession Text B Take Control and Win Text C How to Manage Your Finances Part C Writing Task Application Letter Part D Comprehensive Language Practice Research Project Unit 4 Public Administration Part A Listening Task Lead-in Activity Part B Reading Task Text A McDonald's and Harvard: A Structural Odd Couple Text B Shared Bikes: The Pros and Cons Text C Is Public Administration a Science or an Art? Part C Writing Task Questionnaire Part D Comprehensive Language Practice Research Project Unit 5 Economics Part A Listening Task Lead-in Activity Part B Reading Task Text A Understand the World of Small Business Text B 5 Ways to Give E-Commerce Shopping That Personal Touch
Text C Time to Stop This Pretence-Economics Is Not Science Part C Writing Task Abstract Part D Comprehensive Language Practice Research Project Unit 6 Finance Part A Listening Task Lead-in Activity Part B Reading Task Text A How Banks Make Money? Text B Why Not Just Print More Money? Text C How High Can Bitcoin's Price Go in 2018? Part C Writing Task Memo Part D Comprehensive Language Practice Research Project Unit 7 International Trade Part A Listening Task Lead-in Activity Part B Reading Task Text A Delivering the Goods Text B What Is International Trade? Text C China Moves up the Exports Value Chain Part C Writing Task Email Part D Comprehensive Language Practice Research Project Unit 8 Sociology Part A Listening Task Lead-in Activity Part B Reading Task Text A Making Every Drop Count Text B Do Literate Women Make Better Mothers? Text C The True Cost of Food Part C Writing Task Oral Presentation Part D Comprehensive Language Practice Research Project Unit 9 Mass Media Part A Listening Task Lead-in Activity Part B Reading Task Text A New Social Media vs. Tradilional Media Text B Mass Media Text C What Is a Journalist? Part C Writing Task Press Release Part D Comprehensive Language Practice Research Project Unit 10 Law and Business
Part A Listening Task Lead-in Activity Part B Reading Task Text A Uber and the Sharing Economy Under Australian Labor Law Text B Apple Faces Lawsuits over Slowed IPhones Text C China's Anti-monopoly Law: One Year On Part C Writing Task Agreement and Contract Part D Comprehensive Language Practice Research Project
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