內容大鋼
吳仁波、劉昌華主編的這本《國際商務信函》呈現了國際商務信函的相關知識,力圖讓讀者掌握國際商務的整個流程。
本書分四個部分共16單元,第一部分(第1單元)是全書的導入,介紹了國際商務信函寫作的基本要求;第二部分(第2?8單元)依次介紹做成一筆交易的主要環節:建立業務關係、資信調查、詢盤、發盤、還盤、訂單及其履行和促銷;第三部分(第9?13單元)是國際商務交往中通常必須明確的主要條款:支付(支付方式、催開信用證與修改信用證)、包裝、裝運、索賠與理賠等;第四部分(第14?16單元)介紹其他信函的寫作,包括:主要貿易方式、撰寫商務合同及雜項。
本書適合國際經濟與貿易、國際商務、工商管理、電子商務及商務英語等專業的學生,外貿工作者及所有需要同外商進行溝通的從業人員參考使用,可以作為各級院校的教學用書、公司培訓用書以及自學參考用書。
目錄
PART I LEAD-IN OF BUSINESS LETTER WRITING
UNIT 1 Fundamentals of Business Letter Writing
PART II IMPORTANT BUSINESS PROCEDURES
UNIT 2 Establishment of Business Relations
UNIT 3 Making Status Enquiries
UNIT g Making Inquiries
UNIT 5 Quotations and Offers
UNIT 6 Making Counter-Offers
UNIT 7 Placing Orders
UNIT 8 Sales Promotion
PART III MAIN BUSINESS CLAUSES
UNIT 9 Payment Terms
UNIT 10 Establishment and Amendment of L/C
UNIT 11 Packing and Markings
UNIT 12 Shipment of Goods
UNIT 13 Complaints and Claims
PART IV OTHER BUSINESS LETTER WRITING
UNIT 14 Other Forms of Business Letters
UNIT 15 International Business Agreement and Contract
UNIT 16 Situational Letter-Writing
APPENDIX I
Modes of Trade, Products, Relevant Organizations and Titles
APPENDIX II
Trade Terms, Currencies, Price, Settlement and Insurance
APPENDIX III
Quality, Weight, Measurement, Packing, Marking, Transportation, Documents and Ports
APPENDIX IV
Contract, Business Negotiation, Inspection, Claim and Arbitration
APPENDIX V
Simplified Words/Phrases and Abbreviations
BIBLIOGRAPHY