Contents Unit 1 Globalization Text A Outsourcing Innovation Text B Building Your Company』s Capabilities Through Global Expansion Unit 2 Cross-cultural Communication in Business Text A Cultural Intelligence Text B The Concept of Framing in Cross-cultural Communication Unit 3 Competition Text A Competing in the Age of Omnichannel Retailing Text B （Still） Made in Japan Unit 4 E-merce Text A What Matters Most in Inter Retailing Text B Amazon』s Wholesale Slaughter Unit 5 Trade Text A From Singapore to the World Text B One-Stop Solution Unit 6 Financial Institutions Text A Introduction: Types of Financial Institutions and Their Roles Text B The IMF and the World Bank: How Do They Differ？ Unit 7 Emerging Markets Text A Mobilizing for Growth in Emerging Markets Unit 7 Emerging Markets Text A Mobilizing for Growth in Emerging Markets Text B How Emerging Giants Can Take on the World Unit 8 Starting a Business Text A Are You Ready for Your Own Business Text B Business Plan Unit 9 Corporate Missions and Organizational Culture Text A P＆G：New and Improved--How A．G．Lafley Is RevolutiOnizing a Bastion of Corporate Conservatism Text B The BOSS on the Sidelines—HOW Directors and Auditors Are Asserting Their Power Unit 10 Corporate Governance Text A Three Rules for Making a Company Truly Great Text B Corporate Governance 2．0 Unit 11 Customer Selection and Customer Relationships Text A How to Identify the Best Customers for Your Business Text B Unlock the Mysteries of Your Customer Relationships Unit 12 Customer Services Text A To Keep Your Customers．Keep It Simple Text B Every Employee．Every Interaction．Every Day Unit 13 Corporations and Modern Technomogy Text A Innovation Lessons from 3-D Printing Text B Finding Value in the Information Explosion Unit 14 Brand and Branding Text A Burberry』S CEO on Turning an Aging British Icon into a Global Luxury Brand Text B Kering』S CEO on Finding the Elusive Formula for Growing Acquired Brands
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