Module 1 Services before an Exhibition Unit 1 Promoting an Exhibition推廣展會 Task 1 Introducing an Exhibition Task 2 Inviting to an Exhibition Task 3 Enquiring about an Exhibition Task 4 Choosing an Exhibition Unit2 Making Exhibiting Arrangements安排參展 Task 1 Booking a Stand Task 2 Arranging Shipping Task 3 Handling Insurance Task 4 Making Travel Arrangements Unit 3 Movingin an Exhibition進駐展館 Task 1 Building the Booth Task 2 Decorating the Booth Task 3 Training Booth Staff Module 2 Services at an Exhibition Unit 4 Receiving Clients接待客戶 Task 1 Receiving Customers at a Booth Task 2 Socializing with Clients Task 3 Going Sightseeing with Clients Unit 5 Presenting Products推介產品 Task 1 PresentingProducts Task 2 TalkingwithVisitorsaboutNewProducts Task 3 LearningtoPresentEffectively Unit 6 Negotiating Business洽談業務 Task 1 Negotiating about Price Task 2 Negotiating about Payment Task 3 Negotiating about Shipment Task 4 Negotiating about Packingand Insurance Unit 7 Signinga Contract簽訂合同 Task 1 Drawing up a Contract Task 2 Amending a Contract Task 3 Signing a Contract Module 3 Services after an Exhibition Unit 8 Following up Business跟進業務 Task 1 Learning Exhibition Follow-up Strategy Task 2 Planning After-show Marketing Activities Task 3 Following up Sales Orders & Prospects Unit 9 Analyzing Exhibition Results分析會展成效 Task 1 Measuring the Success of an Exhibition Task 2 Reporting Exhibition Results Task 3 Writing Reports on Exhibition Results Key to the Activities Unit 1 Promoting an Exhibition推廣展會 Unit 2 Making Exhibiting Arrangements安排參展 Unit 3 Moving in an Exhibition進駐展館 Unit 4 Receiving Clients接待客戶 Unit 5 Presenting Products推介產品 Unit 6 Negotiating Business洽談業務 Unit 7 Signinga Contract簽訂合同
Unit 8 Following up Business跟進業務 Unit 9 Analyzing Exhibition Results分析會展成效 Appendices Appendix 1 附錄1 常用外貿專業術語縮略詞 Appendix 2 附錄2 國際展覽專業術語 Appendix 3 附錄3 部分展覽專業網站 References 參考文獻
[