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世紀商務英語閱讀教程(基礎篇Ⅰ學生用書第5版新世紀高職高專商務英語專業系列規劃教材)

  • 作者:王洗薇//趙雨華|主編:劉傑英
  • 出版社:大連理工大學
  • ISBN:9787561186961
  • 出版日期:2014/07/01
  • 裝幀:平裝
  • 頁數:170
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內容大鋼
    王洗薇與趙雨華主編的《世紀商務英語閱讀教程》以商務文化及禮儀為主線,讓學生了解英語國家文化,學習商務禮儀,以適應未來的外事及商務工作。其主要內容有:
    1.閱讀技巧點津,循序漸進地介紹了各種常用的閱讀技巧,條理清晰、通俗易懂。通過閱讀技巧闡述、示範講解和技巧訓練三個步驟,讓學生了解並掌握閱讀技巧,提高閱讀速度,增強閱讀理解能力。
    2.綜合閱讀,包括兩篇文章,選材新穎,與時俱進,契合商務及跨文化題材,實用性強,讓學生在加強閱讀能力的同時能夠了解商務知識及文化常識。
    3.實用閱讀,包括一篇實用閱讀材料,選材圍繞企業對商務英語人才的需求,呈現真實的商務文本,讓學生能夠加深對商務工作內容的理解。

作者介紹
王洗薇//趙雨華|主編:劉傑英

目錄
Unit 1 Western Cultures
  Reading Skill Focus
    Context Clues(1)
    A:Guided Practice
    B:Let』S Try
  Comprehensive Reading
    Text A:American Culture
    Text B:How to Adapt to British Culture?
  Practical Reading
    Invitation Letter
Unit 2 Making Introductions
  Reading Skill Focus
    Context Clues(2)
    A:Guided Practice
    B:Let』s Try
  Comprehensive Reading
    Text A:Introductions,Greetings and Titles in Business
    Text B:Making Introductions Correctly
  Practical Reading
    Business Card
Unit 3 Telephone Etiquette
  Reading Skill Focus
    Context Clues(3)
    A:Guided Practice
    B:Let』S Try
  ComprehensiVe Reading
    Text A:Tips for Getting People to Slow Down
    TextB:Phone EtiquetteTips
  Practical Reading
    Contact Information
Unit 4 Business Entertainment
  Reading Skill Focus.
    Context Clues(4)
    A:Guided Practice
    B:Let』S Try
  Comptehensive Reading
    Text A:Entertainment and GifiGiving in Business
    Text B:Canal Museum—An Ideal Place for Business Receptions
  Practical Reading
    Checldist
Unit 5 Business Invitations
  Reading Skill Focus
    Finding the Main Idea(1)
    A:Guided Practice
    B:Let』STry
  ComprehensiVe Reading
    Text A:Business Invitations
    Text B:Customs on Invitations in Britain
  Practical Reading
    Business Invitations

Test One
Unit 6 Dining Culture
  Reading Skill Focus
   Finding the Main Idea(2)
    A:Guided Practice
    B:Let』S Try
  Comprehensive Reading
    Text A:HOW Americans Eat and Drink
    Text B:Table Manner Tips
  Practical Reading
    Menu
Unit 7 Etiquette
  Reading Skill Focus
    Finding the Main Idea(3)
    A:Guided Practice
    B:Let』STry
  Comprehensive Reading
    Text A:Body Language Speaks Louder Than Words
    Text B:Gracious Manners Make You Charming
   Practical Reading
     Q&A
Unit 8 Communication Skills
  Reading Skill Focus
    PatternsofParagraphDevelopment(1)
    A:Guided Practice
    B:Let』S Try
  Comprehensive Reading
    TextA:Various Styles ofnCommunication
    Text B:Listening Skills
   Practical Reading
     List
Unit 9 Intercultural Communication
  Reading Skill Focus
    Patterns ofParagraphDevelopment(2)
    A:Guided Practice
    B:Let』S Try
  Comprehensive Reading
    Text A:InterculturalnCommunication Tips
    Text B:Cross—cultural Negotiation
  Practical Reading.
    Tables&Graphs
Unit 10 Being a Smart Customer
  Reading Skill Focus
    Pattems ofParagraph Development(3)
    A:Guided Practice
    B:Let』S Try
  Comprehensive Reading
    TextA:Tipsfor Spending Your Money Wisely
    TextB:How to be a Smart Customer
  Practical Reading

    Online Catalogue
Test Two

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