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步入商界(附光碟商務英語初階全2冊)

  • 作者:(英)約翰遜//羅納根
  • 出版社:外語教研
  • ISBN:9787560010793
  • 出版日期:2005/09/01
  • 裝幀:平裝
  • 頁數:414
人民幣:RMB 61.8 元      售價:
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內容大鋼
    約翰遜、羅納根編著的《步入商界:商務英語初階(附光碟)》是由英國廣播公司(BBC)供稿,外語教學與研究出版社推出的一套優秀商務英語教學節目,也是劍橋大學商務英語證書(BEC)考試委員會推薦的備考音像教材。它將幫助英語初學者提高商務英語水平;使已具一定英語水平者能夠從事具體的商務活動。
    《步入商界:商務英語初階(附光碟)》強調實用性,全部內容圍繞一個完整的商務活動展開,語言真實而自然。您將有機會進行具體的商務實踐,並學到:
    主要商務辭彙;
    商務活動中各種正式非正式對話;
    基本語法知識。
    此外,您還將接觸到不同國籍者所講的英語。
    除視聽資料外,全套節目還包括兩本文字教材:《本教材》和《學習輔導》。這本《主教材》與音像節目相輔相成,人您提供廣泛的理解練習和語言實踐。書後附有練習答案、音像資料腳本及語彙表。

作者介紹
(英)約翰遜//羅納根

目錄
UNIT 1
INTRODUCING YOURSELF
OIVINO NAME AND JOB TITLE · GREETING PEOPLE
TALKING ABOUT YOUR COMPANY

UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION
GETTING THROUGH · TAKING MESSAGES

UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES
AND DATES · GETTING PEOPLE TO DO THINGS

UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES
MAKING SMALL TALK · RESPONDING TO INVITATIONS
SAYING WHAT YOU LIKE

UNIT 5
DESCRIBING YOUR COMPANY'S
PRODUCTS
MAKING A PRODUCT PRESENTATION  · GIVING
INFORMATION FROM DIAGRAMS · GIVING
OPINIONS

UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING
A TAXI · HIRING A CAR

UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL
MAKING A COMPLAINT

UNIT 8
SHOWING VISITORS AROUND
THE COM PAN Y
SHOWING VISITORS AROUND · DESCRIBING
CONFERENCE FACILITIES · DESCRIBING
RESEARCH FACILITIES · CHECKING FACTS

UNIT 9
EXPLAINING HOW SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS
EXPLAINING THE FEASIBILITY STUDY


UNIT 10
RESCHEDULING PLANS AND
ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES
INTERRUPTING POLITELY

UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING
SIMILARITY · EXPRESSING POSSIBILITY

UNIT 12
BUSINESS LETTERS AND
PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING
COMPARISONS · UNDERSTANDING BUSINESS
LETTERS · ORGANISING INFORMATION IN A
LETTER

UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING
DIRECTIONS · CHECKING OUT OF A HOTEL

UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION · DESCRIBINC
A NEW PRODUCT · ASKING ABOUT DETAILS

UNIT 15
ENTERTAINING VISITORS
INVITING · THANKING · MAKING SMALL TALK

UNIT 16
COMPLAINING ABOUT PRODUCTS
AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION
PROMISING TO DO SOMETHING

UNIT 17
COMPARING PRODUCTS
AND PRICES
TAKING PART IN A MEETING · EVALUATING
NEW PRODUCTS · COMPARING PRODUCTS
AND RETAILERS

UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS
RESPONDING TO OFFERS


UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES GETTING
PEOPLE TO DO THINGS · MAKING COUNTER
PROPOSALS · STARTING AND ENDING
MEETINGS

UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT · SUMMARISING WHAT
YOU HAVE DONE · CONCLHDING A NEGOTIATION

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