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新編商務英語<第2版>閱讀教程(2全國高等院校商務英語精品教材)

  • 作者：吳長鏞|主編:虞蘇美//張春柏
  • 出版社：高等教育
  • ISBN：9787040332063
  • 出版日期：2011/11/01
  • 裝幀：平裝
  • 頁數：251
人民幣：RMB 32 元      售價：元
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吳長鏞|主編:虞蘇美//張春柏
目錄
Unit 1
Part A Text
Text A Advertising
Text B A Surge in Online Ads
Part B Fast Reading

Unit 2
Part A Text
Text A Money and Its Functions
Text B Are We Headed for the Cashless Society?
Part B Fast Reading

Unit 3
Part A Text
Text A Steps in Entering Business in China
Text B KFC China's Recipe for Success
Part B Fast Reading

Unit 4
Part A Text
Text A Marketing and Selling to Chinese Businesses (Ⅰ)
Text B Marketing and Selling to Chinese Businesses (Ⅱ)
Part B Fast Reading

Unit 5
Part A Text
Text A The Job Search
Text B Women Need Not Apply
Part B Fast Reading

Unit 6
Part A Text
Text A Protecting Against Economic Loss (Ⅰ)
Text B Protecting Against Economic Loss (Ⅱ)
Part B Fast Reading

Unit 7
Part A Text
Text A Management: Its Meaning and Purpose
Text B Wal-Mart's Magic Moment
Part B Fast Reading

Unit 8
Part A Text
Text A Accounting
Text B Finance: Basic Concepts
Part B Fast Reading

Unit 9
Part A Text

Text A Stocks and Bonds (Ⅰ)
Text B Stocks and Bonds (Ⅱ)
Part B Fast Reading

Unit 10
Part A Text
Text A Types of Products
Text B Packaging
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key

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