UNIT 1 Brief Introduction to E-commerce Text The Emergence ofE-commerce Supplementary Reading 1 E—commerce in China Supplementary Reading 2 Amazon--Before and After Supplementary Reading 3 Should E—commerce Be Taxed Like Any Other Commerce 參考譯文 UNIT 2 E—commerce Market Mechanism Text Electronic Marketplaces Supplementary Reading 1 eBay—The Juggernaut of E—marketplaces Supplementary Reading 2 Collaborative Commerce--The Next Big Trend in Partnering Supplementary Reading 3 Making the Web Just another Venue for TradeShows 參考譯文 UNIT 3 BusinesstoCustomer E-commerce Text Yesterday，Today and Tomorrow of B2C E-commerce Supplementary Reading 1 B2B VSB2C—More。I。han Just a Letter Supplementary Reading 2 FAQ for B2C Supplementary Reading 3 What iS the Difference between B2C and B2B 參考譯文 UNIT 4 Businessto。Business E—commerce Text Business—to—Business E—commerce Supplementary Reading 1 B2B Marketing Strategies Supplementary Reading 2 E—Commerce Procurement Management Supplementary Reading 3
Research on Partner·Choosing and Web Services for B2B Ecomme~e i1 Virtual Enterprises 參考譯文 UNIT 5 Consumer Behavior and Customer Services in E—commerce Text Customer Behavior Affects E-commerce Competitiveness Supplementary Reading 1 E-commerce Report：Technology that promises to analyze sales data more simply and quickly could alter customer interactions Supplementary Reading 2 Improving Customer Experience： Usability Testing Is Not Enough Supplementary Reading 3 Five Myths in E—Commerce about Personalization 參考譯文 UNIT 6 Technical Infrastructure of E-commerce Text Database Supplementary Reading 1 Two Technical Infrastructures of E-commerce--Data Management and ComputerNetwork Supplementary Reading 2 Internet Supplementary Reading 3 Communities in Cyberspace 參考譯文 UNIT 7 Mobile Commee Text Mobile Commerce Supplementary Reading l M—commerce Security Challenges and Solution Supplementary Reading 2 Mcommerce at Helsana Health Insurance Supplementary Reading 3 Mcommerce in China 參考譯文 UNIT 8 Online Marketing Text E-marketing
Supplementary Reading 1 E·marketing Strategy and Tesco』S E-marketing Campaign Supplementary Reading 2 Google and Financial Crisis Supplementary Reading 3 Search Engine Optimization 參考譯文 UNIT 9 Payment System in Ecommerce Text Electronic Payment Supplementary Reading 1 Electronic Funds Transfer Supplementary Reading 2 Untraceable Digital Cash，Information Markets，and BlackNet(1) Supplementary Reading 3 Untraceable Digital Cash，Information Marketsand BlackNet(2) 參考譯文 UNIT 1 0 LawEthics in E—commerce Text Computer Security Supplementary Reading 1 Computer Virus Supplementary Reading 2 The Law ofthe Web for Businesses Supplementary Reading 3 Privacy and Confidentiality in an Ecommerce World 參考譯文 Kev to Exercises References
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