Unit 1 What is a Manager? Additional reading What is Management? Unit 2 Levels of Management Additional reading What It Takes to Be a Great Manager Unit 3 Management-a Dynamic Process Additional reading A Chaging Workforce:Older and More Diverse Unit 4 Ten Principles of Economics (Part Ⅰ) Additional reading Supply and Demand Unit 5 Ten Principles of Economics(Part Ⅱ) Additional reading National Income Accounts Unit 6 Planning Additional reading Overview of Goals and Plans Unit 7 Organizing Additional reading Departmentlization Unit 8 Leading(Part Ⅰ) Additional reading reading Leading(Part Ⅱ) Unit 9 The Basic Structure and Objectives of the Control Process Additional reading Budget and financial Controls Unit 10 The Business Presentation Additional reading Types of Presentations and Five Propositions about Presentations Unit 11 Forms of Business Enterprise Additional reading Categorize a Company by Industry Sector Unit 12 The Role of Services in an Economy Additional reading Management Challenges Unit 13 The World of Retailing Additional reading Developing a Retail Strategy Unit 14 The Role of Marketing Research in Decision Making Additional reading The Nature of Marketing Unit 15 Human Resource Management and Competitive Advantage Additional reading The Industrial Relations System Unit 16 Entrepreneurs:The Energizers of Small business Additional reading Characteristics of Entrepreneurs Unit 17 Business Ethics Additional reading Manifestations of Ethical Dilemmas Unit 18 The Job Interview Additional reading Preparing Your Resume Appendix Ⅰ Reference Translation of the Main Texts Appendix Ⅱ Key to the Exercises Appendix Ⅲ Tapescripts Appendix Ⅳ Glossary
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