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公共關係學(英文版)

  • 作者:編者:李先國|責編:吳瓊
  • 出版社:安徽師大
  • ISBN:9787567643840
  • 出版日期:2022/11/01
  • 裝幀:平裝
  • 頁數:240
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內容大鋼
    本書介紹了公共關係學的基本概念和公關技巧,詳細論述了公共關係的定義、公共關係的歷史和發展、公共關係的主客體、公共關係的實務等。
    本書總設9章,圍繞9個以「P」開頭的單詞,形成關於公共關係研究的9個維度。每章主體由Points of the Chapter Objectives,Understanding the Principles,Basic Situation,Learning to Answer,Indication from Experience,Cases Study.等6個部分組成。其中每個案例分析採用「四回」(4R)案例分析法,即:Replay of the event,Response,Result,Reflection4個步驟。
    本書將形象塑造、傳播管理、關係協調等學派的觀點和方法融為一體,使公共關係學科體系更為豐滿,內容結構更加合理。

作者介紹
編者:李先國|責編:吳瓊
    李先國,男,博士,教授,湖南省常寧市人,1971年出生。現任浙江越秀外國語學院教授。自1993年在高校任教以來,先後任職湖南、浙江等地高校。已出版專著《化俗從雅文學觀的建立——朱自清與西方文藝思想關係研究》。《批評想象的理論與實踐》和《徐懋庸評傳》3部;參與編寫文學原理教材1部,文學批評教材1部;主持完成省級重大課題子課題l項,省級一般課題l項;在《文學評論》等國內外專業期刊發表論文40余篇,其中多篇被人大複印資料全文複印或摘錄。其科研成果曾獲得紹興市2009-2010年哲學社會科學優秀成果獎一等獎、紹興市2011-2012年哲學社會科學優秀成果獎二等獎、紹興市2007-2008年哲學社會科學優秀成果獎三等獎、浙江省2009年高校科研成果獎三等獎、紹興市第六屆蔡元培社會科學優秀成果獎等多項獎項。目前主要從事地方文化研究與視聽傳播研究。

目錄
Abstract
  1.Abilities through This Book
  2.Basic Description for This Book
Chapter 1  Profession-Reviewing the Definitions of Public Relations
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases study
Chapter 2  Periods in the History-Evolution of Public Relations
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
Chapter 3  Participation in Management-Lattitude of Public Relations
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
Chapter 4  Practitioners and Organization as the Subject-Agents of Public Relations
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
Chapter 5  Public--Types of the Objects of Public Relations
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
Chapter 6  Planning-Initiative of Public Relations
  1.Points oft he Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
Chapter 7  PublicitymObjective originally understood by Public Relations Communicators
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer

  5.Indication from Experience
  6.Cases Study
Chapter 8  Practice of Public Relations-Norms of Special Activities
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
Chapter 9  Promotion of Organization Image-Status of Public Relations
  1.Points of the Chapter Objectives
  2.Understanding the Principles
  3.Basic Situation
  4.Learning to Answer
  5.Indication from Experience
  6.Cases Study
References

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