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技術與商務交流英語(第2版高級實用英語系列教材)

  • 作者:編者:段平//王勃
  • 出版社:中國人民大學
  • ISBN:9787300270876
  • 出版日期:2019/07/01
  • 裝幀:平裝
  • 頁數:330
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內容大鋼
    本書以專業交際學的教學理念為指導,結合我國大學英語教學的實際和中國學生的特點編寫而成,採用循序漸進的方式,從講授專業信息交流的基本原則和策略入手,到專業閱讀與寫作的常用技巧,再深入講授各種具體的專業信息交流任務,以提高學生用英語進行專業信息交流的效率。
    本書為各學科通用教材,既可作為英語專業培養外語複合型人才的教材,也可作為非英語專業大學生和研究生的大學英語後續課教材,以及專業人員從事技術與商務英語寫作的工具書。

作者介紹
編者:段平//王勃

目錄
Part One  Basic Principles and Strategies
  Chapter 1  Introduction to Technical and Business Communication
    Ⅰ.Definition of Technical and Business Communication
    Ⅱ.Importance of Technical and Business Communication
    Ⅲ.Purposes of Technical and Business Communication
    Ⅳ.Three Essential Criteria of Technical and Business Communication ..
    Ⅴ.Summary
    Exercises
  Chapter 2  Effective Reading Strategies
    Ⅰ.Skimming and Scanning
    Ⅱ.Using Visual Cues
    Ⅲ.Identifying Structure and Hierarchy
    Ⅳ.Distinguishing Main Points
    Ⅴ.Drawing Inferences
    Exercises
  Chapter 3  TechnicalWriting Process
    Ⅰ.Exploring and Inventing
    Ⅱ.Document Planning
    Ⅲ.Drafting
    Ⅳ.Revising
    Ⅴ.Editing
    Exercises
  Chapter 4  Technical Style and Rhetoric
    Ⅰ.Selecting Appropriate Words
    Ⅱ.Writing Clear Sentences
    Ⅲ.Organizing Your Document Effectively
    Ⅳ.Making Your Document User-Friendly
    Ⅴ.Comparison between Pompous Style and Appropriate Technical Style...
    Exercises
  Chapter 5  Audience Analysis
    Ⅰ.Determining Purposes
    Ⅱ.Identifying Audiences
    Ⅲ.Analyzing Audiences
    Ⅳ.Motivating Audiences by Psychological Strategies
    Exercises
  Chapter 6  Means of Information Collection
    Ⅰ.Interviews
    Ⅱ.Surveys
    Exercises
  Chapter 7  Ethics and Documentation
    Ⅰ.Intellectual Property and Ethics
    Ⅱ.Incorporating Source Material in Your Writing
    Ⅲ.Documenting Your Sources
    Exercises
Part Two Visual Presentation
  Chapter 8  Graphics
    Ⅰ.Tables
    Ⅱ.Graphs
    Ⅲ.Charts
    Ⅳ.Graphic Illustrations

    Ⅴ.Avoiding Visual Distortion
    Ⅵ.General Guidelines for Graphics
    Exercises
  Chapter 9  Document Design
    Ⅰ.Chunking and Labeling Information
    Ⅱ.Organizing Information
    Ⅲ.Emphasizing Information
    Exercises
Part Three  Writing Techniques
  Chapter 10  Technical Definition
    Ⅰ.Informal Definitions
    Ⅱ.Formal Definitions
    Ⅲ.Guidelines for Definition Writing
    Exercises
  Chapter 11  Technical Description
    Ⅰ.Introduction Section of Technical Description
    Ⅱ.Part-by-Part Description
    Ⅲ.Graphics Used in Technical Description
    Ⅳ.General Guidelines for Technical Description
    Exercises
  Chapter 12  Technical Analysis
    Ⅰ.Analysis through Classification
    Ⅱ.Analysis through Partition
    Exercises
  Chapter 13  Technical Argumentation
    Ⅰ.Organization of Argumentation
    Ⅱ.Methods of Argumentation
    Ⅲ.Avoiding Logical Fallacies
    Exercises
Part Four  Tasks for Technical and Business Communication
  Chapter 14  Abstracts
    Ⅰ.Types of Abstracts
    Ⅱ.Formats of Informative Abstracts
    Ⅲ.Tenses Used in Informative Abstracts
    Ⅳ.Guidelines for Writing Informative Abstracts
    Exercises
  Chapter 15  Research Report
    Ⅰ.Title and Author
    Ⅱ.Abstract and Keywords
    Ⅲ.Introduction
    Ⅳ.Method
    Ⅴ.Results
    Ⅵ.Discussion
    Ⅶ.Acknowledgements
    Ⅷ.References
    Ⅸ.Appendixes
    Exercises
  Chapter 16  Literature Reviews
    Ⅰ.Differences Between a Literature Review and a Research Report.-
    Ⅱ.Preparation for Writing the Literature Review

    Ⅲ.Organization of the Literature Review
    Ⅳ.Guidelines for Composing the Literature Review
    Exercises
  Chapter 17  Instructions
    Ⅰ.Purpose and Audience
    Ⅱ.Main Tasks and Subtasks
    Ⅲ.Step-by-Step Instructions
    Ⅳ.Notes and Hazard Notices
    Ⅴ.Graphics
    Ⅵ.Organization of Instructions
    Ⅶ.Example of a User Manual
    Exercises
  Chapter 18  Persuasive Messages
    Ⅰ.Writing Persuasive Requests for Action
    Ⅱ.Developing Marketing and Sales Messages
    Ⅲ.Maintaining High Standards of Ethics
    Exercises
  Chapter 19  Oral Presentations
    Ⅰ.Organizing Your Presentation
    Ⅱ.Selecting the Right Audio-Visual Aids
    Ⅲ.Choosing Appropriate Delivery Techniques
    Ⅳ.Practicing Your Presentation
    Ⅴ.Delivering Your Oral Presentation
    Ⅵ.Learning How to Read Formulas and Equations
    Exercises
  Chapter 20  Job Application
    Ⅰ.Resumes
    Ⅱ.Letters of Application
    Ⅲ.Interviews
    Ⅳ.Follow-up Measures
    Exercises

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