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跨文化商務禮儀體驗教程(學生用書)/商務英語體驗式教學叢書

  • 作者:編者:陳程//柴改英//(厄立)雅各布
  • 出版社:浙江工商大學
  • ISBN:9787517822424
  • 出版日期:2018/10/01
  • 裝幀:平裝
  • 頁數:94
人民幣:RMB 25 元      售價:
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內容大鋼
    陳程、柴改英、雅各布主編的《跨文化商務禮儀體驗教程(學生用書)》通過項目主導、任務執行、移動課堂、情景模擬等教學形式引導學生在不同商務環節進行角色扮演,構建逼真的跨文化商務環境,互相成為對方的學習環境和資源,在體驗中自主學習。融合多元文化背景,使中國學生與外國學生相互協作,設置模擬談判、會議、面試等各個跨文化商務場景,以比較義化差異,分析文化根源,共同探討解決方案。這在日趨國際化的中國高校中具有可行性,在浙江工商大學商務英語教學改革中已取得階段性成果。通過跨文化的真實環境體驗和任務趨導,學生自主提高商務禮儀交際能力和跨文化意識,這是今後適用於任何文化場景的「授之以漁」式的教學模式。
    本教材編寫的理論基礎是「多元」跨文化場景,而非「統一」的國際化標準。這與中國目前真實的國際貿易文化現狀和全球多元文化發展趨勢相符。

作者介紹
編者:陳程//柴改英//(厄立)雅各布

目錄
Unit 1 Business Wear
Part I Appropriate Business Wear
Part ⅡA Fine Business Makeup
Part Ⅲ A Casual Business Wear
Part IV Multicultural Etiquette in Business Dressing

Unit 2  Business Card Etiquette
Part I Design a Personal Business Card
Part Ⅱ Exchang Business Cards Politely
Part Ⅲ Give and Receive Business Cards
Part Ⅳ Multicultural Etiquette in Business Card

Unit 3 Job Interview
Part I Prepare for an Interview Well
Part Ⅱ Answer Interview Questions Properly
Part Ⅲ Hold Correct Attitudes in Job Interviews
Part IV Multicultural Etiquette in Job Interview

Unit 4  Conference Etiquette
Part I Run a Meeting Successfully
Part II Take Meeting Minutes
Part Ⅲ Make a Business PPT Presentation
Part Ⅳ Multicultural Etiquette in Business Presentation

Unit 5  Negotiation Etiquette
Part I Negotiate with a Business Partner
Part II Win a Negotiation Opening
Part Ⅲ Win Your Client』S Heart
Part Ⅳ Multicultural Preferences to Business Negotiation

Unit 6 Telephone Etiquette
Part I Receive and Makc Calls Properly
Part 1I Makc fl Telephone Memo
Part Ⅲ Handle Angry Customers
Part Ⅳ Telecommunication with Cultural Influence

Unit 7  E-mail Etiquette
Part I Express Yourself Appropriately in E-mails
Part II Write a Formal E.mail
Part Ⅲ Write an Effective E.mail
Part Ⅳ E-mail Etiquette in Different Countries

Unit 8  Table Etiquette
Part T Take Business Dining Seats
Part Ⅱ Act at Business Dining Table
Part Ⅲ Establish Busincss in Dinner
Part Ⅳ Multicultural Etiquette in Business Dining

Unit 9  Business Gift Etiquette
Part I When to Give Business Gifts and Whom to

    Givc Thcm to
Part Ⅱ Give Gifts in Business Context
Part Ⅲ Win Busincss by Gifts
Part Ⅳ Multicultural Etiquette in Busincss Gift

Unit 10  Business Public Etiq uette
Part I Take Seats in Busincss Car
Part Ⅱ Take Elevator in Busincss
Part Ⅲ Survive in Officc Lifc
Part IV Multicultural Etiquette in Public Body Language



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