CHAPTER 01 外貿營銷 Trade Marketing PART 1 營銷話題 Marketing Topics Unit 1 市場調查 Marketing Surveys Unit 2 廣告營銷 Advertising Marketing Unit 3 促銷活動 Promotional Events PART 2 開發客戶 Seeking for Customers Unit 1 開發信 Sales Mail Unit 2 信函來往 Business Letter Unit 3 電話溝通 Telephone Communication PART 3 參加展會 Trade Fair Unit 1 展位相關 About Booth Unit 2 接待客戶 Customer Services Unit 3 會後跟進 Contact After Fair CHAPTER 02 商務往來 Doing Business PART 1 預約會面 About Visit Unit 1 要求會面 Demanding an Appointment Unit 2 安排會面 Arranging an Appointment PART 2 外賓接待 Receiving Customers Unit 1 商務簽證邀請函 Visa Invitation Letter Unit 2 迎接客戶 Pickingup Customers Unit 3 商務參觀 Business Visit Unit 4 商務會餐 Business Dinner Unit 5 安排活動 Arranging Activities Unit 6 機場道別 Seeing off PART 3 商務出差 Business Travel Unit 1 入境手續 Entry Formalities Unit 2 飛機旅程 Air Travel Unit 3 安排住宿 Arranging Accommodations Unit 4 交通出行 Transportation PART 4 日常通知 Daily Aotification Unit 1 公司變動通知 Company Change Informed Unit 2 職務調整通知 Position Adjustment Informed CHAPTER 03 合作形式 Forms of Cooperation CHAPTER 04 業務洽談 Trade Negotiations CHAPTER 05 外貿協商 Business Negotiations CHAPTER 06 商品報關 Declaration of Goods CHAPTER 07 後續事項 After-sale CHAPTER 08 風險與紛爭 Riskand Dispute CHAPTER 09 人際關係拓展 Establishing Human Relations
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